6 episodes

PPC insights from the writers behind the popular blog, PPC Hero, and the experts at Hanapin Marketing.

PPC Hero Podcast PPC Hero

    • Business

PPC insights from the writers behind the popular blog, PPC Hero, and the experts at Hanapin Marketing.

    The New Interface And Beyond: AdWords Updates 2018

    The New Interface And Beyond: AdWords Updates 2018

    In this podcast, Optmyzr’s Fred Vallaeys and Hanapin’s Jeff Baum will analyze the upcoming features in the Google Ads platform and provide you with helpful strategies to implement and see the beneficial impact!

    • 58 min
    Real Life PPC: Marketing Tools That Make Life Easier

    Real Life PPC: Marketing Tools That Make Life Easier

    Sit with us on the first installment of a high-energy, conversational podcast series that will highlight real PPC situations from real marketing experts. In this episode, Lauren and Rachael discuss their favorite PPC problems tackled over the years and share their secret sauce with you.

    • 39 min
    Episode 6 - Key Takeaways for Advertisers from the 2016 Google Summit

    Episode 6 - Key Takeaways for Advertisers from the 2016 Google Summit

    In this new episode, Hanapin's Senior Account Manager, Matt Umbro, and Production Specialist, Diane Matacale, discuss new updates coming to Google AdWords and Google Analytics that were announced during the 2016 Google Summit. They discuss key takeaways for advertisers and the impact the new features will have on mobile advertising and the users experience.

    • 13 min
    2016 Travel And Tourism Trends

    2016 Travel And Tourism Trends

    In episode 5 of the PPC Hero Podcast, Hanapin's Associate Director of Services', Carrie Albright and Diane Anselmo, discuss travel and tourism PPC trends they are seeing in their accounts and in the industry.

    • 17 min
    Reasons Not To Use Facebook Advertising

    Reasons Not To Use Facebook Advertising

    A lot of advertisers are growing frustrated with their Facebook results due to a lack of an overall Facebook marketing strategy.
    In this podcast, social advertising expert, JD Prater and host Zack Schroll discuss three reasons not to run Facebook Ads, until you have some of the fundamentals of Facebook marketing in place.

    • 22 min
    Catching Up With Our Heroes: Most Impactful 2015 PPC Updates & 2016 Predictions

    Catching Up With Our Heroes: Most Impactful 2015 PPC Updates & 2016 Predictions

    In this new episode, Hanapin's Director of Marketing, Zack Schroll catches up with 5 of our PPC Hero bloggers, for their take on what they thought what was the most impactful 2015 PPC updates for their accounts and what predictions they think will come true (or hope to come true!) in 2016.

    • 23 min

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