268 episodes

Pragmatic Live was founded in 2018 in effort to bring the best possible information to professionals in the product management and marketing field. We publish new episodes each and every Friday, with thought leaders from all over the industry.

PragmaticLive Pragmatic Institute

    • Technology

Pragmatic Live was founded in 2018 in effort to bring the best possible information to professionals in the product management and marketing field. We publish new episodes each and every Friday, with thought leaders from all over the industry.

    The Hidden Treasure: A Different Approach to Accessing Market Data

    The Hidden Treasure: A Different Approach to Accessing Market Data

    The Hidden Treasure: A Different Approach to Accessing Market Data

    • 35 min
    Flashback Friday - Making the Transition

    Flashback Friday - Making the Transition

    As we some states return to normal, most businesses have made the transition to working remotely. On this classic episode of Pragmatic Live, learn more about how to make this transition successfully.
    Jeremy Horn, VP global head of product management with Cognizant , joins our host, Rebecca Kalogeris, VP of marketing for Pragmatic Institute to discuss how Covid-19 has affected his career and how he adapted when lockdowns began in New York City.  Jeremy also shares lessons he’s learned that you can apply to your career in our “new normal”.


    You can learn more about Jeremy and Cognizant here.

    • 28 min
    Creating Solution Driven Teams

    Creating Solution Driven Teams

    How do you create innovative and solution driven product teams?  How do you create a culture and environment that hums with creativity?  Those questions are filled with buzz words we all know well, but in this episode, we get into how it's actually done.

    Oji Udezue, chief product officer for Parsable, joins our host Rebecca Kalogeris, VP of marketing and product strategy for Pragmatic Institute, to dive deep into how he has created said environments, and used his extensive experience in the product realm to create top-tier teams that focus on creative solutions.

    • 25 min
    The 10 Commandments of Product Marketing

    The 10 Commandments of Product Marketing

    How do you define product marketing?

    Francisco Bram, head of product and growth at Uber Eats, joins our host Rebecca Kalogeris, VP of marketing and product strategy for Pragmatic Institute, to chat about how he and Uber Eats defines this essential role, as well as the 10 commandments of product marketing.  You don't want to miss this one!

    • 44 min
    Always-On: The Power of Foresight

    Always-On: The Power of Foresight

    What do companies like Humana, Uber and Farmers Insurance have in common?  They can see into the future. How do they do this?  Always-on consumer data.
    Nis Frome, cofounder and VP of product at Feedback Loop, joins our host Rebecca Kalogeris, VP of marketing and product strategy for Pragmatic Institute, to discuss how this type of data can provide live foresight as opposed to insight into past events.  You may even say it's a super power, but the kicker is, anyone can learn to leverage this type of data to better understand their customers.

    • 30 min
    Flashback Friday - A Market in Search of a Product

    Flashback Friday - A Market in Search of a Product

    Flashback Friday's - Why do we do this?  Over years worth of content, there are times where previous episodes contain useful information that valuable enough to revisit.
    Product marketing expert Kevin Krusiewicz of Marketing Trail Guide joins Pragmatic Live host Rebecca Kalogeris to discuss the importance of understanding your market before creating and marketing your products. Understanding who is going to use and buy your product, performing market research and really understanding the different buying journeys of your personas ensures that you’re not building and marketing a product in search of a market, and are instead creating and presenting a product a market has been searching for. 
    Want to learn more about market research, persona building and product marketing? Check out our Foundations and Market courses. And make sure you subscribe today so you never miss a great episode of Pragmatic Live!

    • 27 min

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