How you price is a direct reflection of your brand's position and value in the marketplace. It's not just a matter of charging more or raising your rates; rather it is recognizing the circumstances around your products and services and then positioning for maximum value for you and your clients. Join Paul Klein a business consultant and entrepreneur each week for an in-depth discussion on pricing strategies, consulting tactics as well as related business building topics.
Pricing Is Positioning Podcast Moving Forward
In this week's episode I discuss my plans for the show moving forward and some of my thoughts on the weekly show format.
Want more pricing strategies? Check out the Rock Your Pricing Online Course
Send your pricing and business questions to firstname.lastname@example.org or Take The Pricing Quiz to see how your rates stack up or if there is room for improvement.
Pricing Your Marketing Movement With Duane Zingale
This week Duane Zingale is on the show talking about some of the pricing strategies he has implemented in his marketing firm and how he has been able to increase the value he brings his clients consistently moving from 4-figure contracts to 5-figure contracts.
How Do You Get Started in the Art and Business of Public Speaking
“Every Adventure requires a first step” - Unknown
This week Paul and Ken are back and ready to discuss one of the most important steps you have to take as a public speaker! On this episode, Paul and Ken discuss how they got into speaking and most importantly the first steps you need to take to get started!
Two Steps In Becoming A Better Communicator
“If a person has a good message anything that distracts from it is bad.” - Ken Davis
Do you know what behaviours or distractions could be stifling your message while speaking?
Even the best speakers in the world run into obstacles that detract from their message. On this week’s episode, Ken and Paul are back to discuss the two steps you need to take to overcome such obstacles and be the best communicator you can be while speaking! Tune in for this and more!
Out of Quarantine and "Back To The Stage"
With 2020 over and as life begins to open back up, what will public speaking look like in a post-pandemic world?
How does one operate between virtual speaking and live speaking?
What is "Value" and How it Can Help You Position for Better Rates?
What is Value?......If you really think about it, it’s not very clear and it is one of the most misunderstood and underutilized topics for positioning your products and services for better rates.
The consultant for the consultant
This podcast is full of practical idea and applicable skill. Must-subscribe podcast if you are a consultant who want to upgrade your value by right pricing strategy.
Been working on my product offering and unbeknown to me was heading for disaster- all the rookie mistakes. Now having listened to this podcast, on & off over the last 24hrs, I’m confident I’ve developed a winning pricing strategy, thanks keep up the great work.