18 episodes

Principles of Marketing; and Essentials of Marketing podcasts have been recorded by Stephen Humphrey . These podcasts accompany the textbooks Principles of Marketing; and Essentials of Marketing by Frances Brassington and Stephen Pettitt, which are published by Pearson Education.

Principles of Marketing; and Essentials of Marketing by Frances Brassington and Stephen Pettitt - podcasts Steve Humphrey

    • Courses
    • 3.3 • 3 Ratings

Principles of Marketing; and Essentials of Marketing podcasts have been recorded by Stephen Humphrey . These podcasts accompany the textbooks Principles of Marketing; and Essentials of Marketing by Frances Brassington and Stephen Pettitt, which are published by Pearson Education.

    The Decision Making Process

    The Decision Making Process

    This podcast will centre on consumer buying behaviour in terms of both processes through which the buyer passes in deciding whether to purchase or not and which product to choose and some of the factors that influence decisions.
    (Brassington and Pettitt, Principles of Marketing 4/e: pp.102-12)
    (Brassington and Pettitt, Essentials of Marketing 2/e: pp.69-76)

    • 7 min
    Types of Problem Solving

    Types of Problem Solving

    This podcast will centre on consumer buying behaviour in terms of both processes through which the buyer passes in deciding whether to purchase or not and which product to choose and some of the factors that influence decisions.
    (Brassington and Pettitt, Principles of Marketing 4/e: pp.112-5)
    (Brassington and Pettitt, Essentials of Marketing 2/e: pp.76-8)

    • 4 min
    Influences on Decisions - Psychological

    Influences on Decisions - Psychological

    This podcast will centre on consumer buying behaviour in terms of both processes through which the buyer passes in deciding whether to purchase or not and which product to choose and some of the factors that influence decisions.
    (Brassington and Pettitt, Principles of Marketing 4/e: pp.117-25)
    (Brassington and Pettitt, Essentials of Marketing 2/e: pp.79-86)

    • 7 min
    Influences on Decisions - Groups

    Influences on Decisions - Groups

    This podcast will centre on consumer buying behaviour in terms of both processes through which the buyer passes in deciding whether to purchase or not and which product to choose and some of the factors that influence decisions.
    (Brassington and Pettitt, Principles of Marketing 4/e: pp.125-31)
    (Brassington and Pettitt, Essentials of Marketing 2/e: pp.86-9)

    • 4 min
    Reference Groups

    Reference Groups

    This podcast will centre on consumer buying behaviour in terms of both processes through which the buyer passes in deciding whether to purchase or not and which product to choose and some of the factors that influence decisions.
    (Brassington and Pettitt, Principles of Marketing 4/e: pp.131-3)
    (Brassington and Pettitt, Essentials of Marketing 2/e: pp.89-90)

    • 2 min
    Family Groups and Conclusion

    Family Groups and Conclusion

    This podcast will centre on consumer buying behaviour in terms of both processes through which the buyer passes in deciding whether to purchase or not and which product to choose and some of the factors that influence decisions.
    (Brassington and Pettitt, Principles of Marketing 4/e: pp.133-7)
    (Brassington and Pettitt, Essentials of Marketing 2/e: pp.90-4)

    • 3 min

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