Although most of us are now counting down the days until lockdown rules are safely lifted, it’s clear that the return to business as normal won’t be an overnight switch. Gradual steps need to be taken to ensure the hard work of frontline workers isn’t undone, and this means that franchises should be taking the time to plot out a multi-staged approach to reopening sites and serving customers once again. Jamie Izaks, president of All Points Public Relations, knows this all too well. In fact, he recently published a four-part plan that directs franchisors on how they should be handling franchise development and customer engagement – from now, until a complete transition to a post-COVID world. To keep your finger on the beating pulse of franchising, sign up to our newsletter at globalfranchisemagazine.com, subscribe to our definitive magazine, and join the conversation with our experts today on LinkedIn, Twitter and Facebook.