30 episodes

Your very own biweekly dose of all things product marketing. Whether you want a glimpse into the life of other PMMs or you’re after a deep dive into something specific, this is the only place you need to be.

Product Marketing Lif‪e‬ Product Marketing Alliance

    • Marketing
    • 5.0 • 3 Ratings

Your very own biweekly dose of all things product marketing. Whether you want a glimpse into the life of other PMMs or you’re after a deep dive into something specific, this is the only place you need to be.

    Product Marketing Life | Tom Girdler, Precisely

    Product Marketing Life | Tom Girdler, Precisely

    On Product Marketing Life this week we’re joined by Tom Girdler, Senior Product Marketing Manager at Precisely to discuss activating a sales organization on a use case. Tom shares his experience creating effective use cases, aligning sales teams, and shows how use cases can help facilitate conversions.
    ---
    "A well-defined use case anchored in the evidence that you can deliver on it is a powerful tool, which will direct customers to your product. From that perspective, it's critical to the go-to-market activity of both marketing and sales teams."

    • 21 min
    Product Marketing Life | Angela Zhang, DocuSign

    Product Marketing Life | Angela Zhang, DocuSign

    On Product Marketing Life this week we’re joined by Angela Zhang, Product Marketing Lead at DocuSign to discuss building trust with stakeholders in a fully remote environment. Angela shares her experiences joining a new company amidst a pandemic, how she established relationships, how COVID has affected her work, tips for others when it comes to working remotely, and heaps more.
    ---
    "If you meet even once a week, which is quite a frequent cadence, there's a lot that goes on during that week. So I think it's important not just to talk about the action items of what goes on, but also to save a few minutes for things that could bubble up."

    • 9 min
    Product Marketing Life | Sean Zinsmeister

    Product Marketing Life | Sean Zinsmeister

    This week on Product Marketing Life we were joined by Sean Zinsmeister, VP of Product Marketing at ThoughtSpot to discuss creating world-class messaging. Sean shared his views on how to create messaging that truly resonates, how often to optimize, and signs that might indicate it’s time to overhaul, plus heaps more invaluable insights on the subject.
    ---
    I feel like every day is a culmination of papercuts, right? I think I make a lot of little mistakes every single day. It really depends on what does a big mistake look like? I think it's how much permission do you have to be bold? And what does being bold mean for you? Does it mean being more aggressive with your competitors? Does it mean taking a bigger stance? Is it just chest-beating? Or is there actually something that you can use for such bravado?

    • 32 min
    Product Marketing Life | Matthew Ventrella, Upwork

    Product Marketing Life | Matthew Ventrella, Upwork

    We got together with Matthew Ventrella, Product Marketing Manager at Upwork, and discussed the PMM process and how that ties into a culture focused on ownership, feedback, and continuous improvement. Matthew explains what this means to him, shares tips and actionable insights for others, and more.
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    Change management is really hard. There's no other way of going about it. Changing mindsets, changing the way that people behave is definitely a challenging thing. It requires a lot of buy-in, and it requires a lot of education to take others on the journey. So to help get change off the ground, it's really vital to have a clear outcome of where the team should go, and an outline of what actually needs to change.

    • 31 min
    Product Marketing Life | Jena Donlin, Snowflake

    Product Marketing Life | Jena Donlin, Snowflake

    In the first Product Marketing Life podcast of 2021, we got together with Jena Donlin, Senior Product Marketing Manager at Snowflake, and discussed onboarding as a new product marketer. Jena shares how she prepared for her move to Snowflake, what she thinks helped her secure the role, expectation versus reality, personal KPIs, tips for nailing working from home, and more.
    ---
    I think we often feel this pressure to put on this act, that we're perfect at everything. I think one of the things that I really appreciate in colleagues and I'm trying to live is showing that vulnerability and being really open and honest about 'here's what I think I bring to the table and here's where I'm leaning in on you to be the excellent professional that you are'.

    • 18 min
    Product Marketing Life | Nadia Niky, Uber Eats

    Product Marketing Life | Nadia Niky, Uber Eats

    On Product Marketing Life this week we got together with Global Product Marketing Manager at Uber Eats, Nadia Niky, to discuss market experiments. Nadia explains why she thinks running experiments is such a vital element of the PMM role, how she prepares for hers at Uber Eats, measures and analyzes their success, and the times it’s gone wrong, plus, key learnings, top tips for others, and more.
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    As a PMM, I think really the Golden Nugget is to supplement user insights and research. I work really closely with our research team and they're one of PMM’s greatest partners, and user insights are really helpful to get some color into what users say and what they think and getting a deeper understanding. But experiments will really show you their behavior and what they'll actually do when it comes down to them being on their own and navigating your product.

    • 14 min

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