219 episodes
ProductLed Podcast Wes Bush
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- Business
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5.0 • 5 Ratings
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The ProductLed Podcast is a weekly interview series with both product-led growth leaders and practitioners who have real knowledge to share on what it takes to use their product to grow a business.
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The Three C’s that Drive Organizational Efficiency
In this podcast episode, Wes Bush discusses the three “C” strategies for boosting organizational effectiveness. The discussion unpacks underrated yet impactful techniques product-led businesses can implement to optimize their teams: classify, calibrate, and chart.
The conversation covers topics such as mapping out an accountability chart, creating actionable KPIs for various roles, and better leveraging existing resources. This episode is crucial for leaders looking to drive their teams to higher productivity through focused, strategic measures.
Key Highlights
[02:15] Wes introduces the podcast's focus on enhancing organizational effectiveness.[05:24] Discussion on using accountability charts effectively.[8:47] A story about comparing two companies with different resource efficiencies was shared.[10:13] Exploring strategic differences between companies and how they impact performance.[15:45] Strategies for actionable KPIs discussed.[16:42]How to identify critical hires.
About Wes Bush:
Wes Bush is the founder and CEO of ProductLed and the world’s leading expert on product-led growth. He is the bestselling author of Product-Led Growth: How to Build a Product That Sells Itself and the upcoming Product-Led: Your Go-To Manual for Scaling a Product-Led Business, due in August 2024 (Read the first three chapters for free).
Links:
Wes Bush | LinkedIn -
How to Design a Self- Managing Company
In the podcast episode, Wes Bush and Laura Klux discuss how founders can transition from being deeply involved in every aspect of their business to a position where the company effectively manages itself. The conversation revolves around identifying which roles a founder is currently playing, the importance of delegating responsibilities and designing a business that can thrive even when they are on vacation.
About Wes Bush:
Wes Bush is the founder and CEO of ProductLed and the world’s leading expert on product-led growth. He is the bestselling author of Product-Led Growth: How to Build a Product That Sells Itself and the upcoming Product-Led: Turn Your Product Into a $100M Growth Machine, due in August 2024 (Read the first three chapters for free).
Links:
Wes Bush | LinkedIn -
Why you need to map out an accountability chart for your product-led business
In this episode, Wes Bush and Laura Kluz share the significance of mapping out an accountability chart within organizations to ensure clarity and efficiency in role distribution and task execution. They discuss the impact of well-defined responsibilities on accelerating progress and reducing confusion commonly encountered in businesses.
Wes shares insights from his leadership experiences, emphasizing common pitfalls such as premature hiring and the importance of aligning team roles with business growth phases. The episode is a valuable resource for leaders seeking to optimize their team's performance and align with organizational goals
Accountability Chart Template: https://www.figma.com/community/file/1354471146215372798
Key Highlights
[0:35] Why accountability charts matter
[03:10] The most common hiring mistakes
[08:25] Core beliefs you need to adopt
[12:30] What an accountability chart looks like
[17:45] How to create one yourself
About Wes Bush:
Wes Bush is the founder and CEO of ProductLed and the world’s leading expert on product-led growth. He is the bestselling author of Product-Led Growth: How to Build a Product That Sells Itself and the upcoming Product-Led: Your Go-To Manual for Scaling a Product-Led Business, due in August 2024 (Read the first three chapters for free).
Links:
Wes Bush | LinkedIn -
How to Scale your SaaS past 8-figures without a Sales Team
In this episode of the ProductLed Podcast, Wes Bush shares the formula for transforming businesses into product-led powerhouses. Together with Laura, the director of content at ProductLed, they unravel the nine fundamental components of the ProductLed System – a comprehensive roadmap for SaaS businesses aiming to scale efficiently while keeping the product at the core of their strategy.
Key Highlights
[01:34] The top three main outcomes of product-led growth: Effortless ARR, lean scale, and evergreen growth.
[09:00] Exploring how to acquire, engage, and monetize users without a traditional sales team.
[19:38] Wes shares his perspective on the 'iceberg analogy' for product-led growth, highlighting the visible and hidden elements crucial for success.
[24:11] Introduction to the effortless ARR concept and its significance in a product-led strategy.
[32:22] The importance of user intimacy in understanding and addressing the ideal user's needs.
[46:14] The significance of having the right team setup for scaling a product-led business.
About Wes Bush:
Wes Bush is the founder and CEO of ProductLed and the world’s leading expert on product-led growth. He is the bestselling author of Product-Led Growth: How to Build a Product That Sells Itself and the upcoming Product-Led: Your Go-To Manual for Scaling a Product-Led Business, due in August 2024.
Links:
Wes Bush | LinkedIn
Read Wes’ new book | Join the waitlist here. -
How to Scale your SaaS past 8-figures without a Sales Team
In this episode of the ProductLed Podcast, Wes Bush shares the formula for transforming businesses into product-led powerhouses. Together with Laura, the director of content at ProductLed, they unravel the nine fundamental components of the ProductLed System – a comprehensive roadmap for SaaS businesses aiming to scale efficiently while keeping the product at the core of their strategy.
Key Highlights
[01:34] The top three main outcomes of product-led growth: Effortless ARR, lean scale, and evergreen growth.
[09:00] Exploring how to acquire, engage, and monetize users without a traditional sales team.
[19:38] Wes shares his perspective on the 'iceberg analogy' for product-led growth, highlighting the visible and hidden elements crucial for success.
[24:11] Introduction to the effortless ARR concept and its significance in a product-led strategy.
[32:22] The importance of user intimacy in understanding and addressing the ideal user's needs.
[46:14] The significance of having the right team setup for scaling a product-led business.
About Wes Bush:
Wes Bush is the founder and CEO of ProductLed and the world’s leading expert on product-led growth. He is the bestselling author of Product-Led Growth: How to Build a Product That Sells Itself and the upcoming Product-Led: Your Go-To Manual for Scaling a Product-Led Business, due in August 2024.
Links:
Wes Bush | LinkedIn
Read Wes’ new book | Join the waitlist here. -
5 Easy-to-Implement Best Practices to Boost your SaaS Upgrades
Monetization is a big challenge for nearly every product-led company. In today’s episode, Wes Bush helps you overcome this business hurdle by sharing five best practices to boost your free-to-paid conversion rate. Even better, many of these strategies are easy for your team to implement, so you can start making positive changes now.
Key Takeaways:
[2:30] Sequencing
[5:30] Remind users of the current plan
[8:20] Reevaluate your free model
[12:15] Simplify the upgrade process
[14:00] Complete user feedback sessions
About Wes Bush:
Wes Bush is the founder and CEO of ProductLed and the world’s leading expert on product-led growth. He is the bestselling author of Product-Led Growth: How to Build a Product That Sells Itself and the upcoming Product-Led: Scale Your Tech Business Without A Sales Team, due in August 2024.
Links:
Wes Bush | LinkedIn
Read Wes’ new book | Join the waitlist here.
* Link to learn more about free models in SaaS [for best practice - evaluate your free model]
https://productled.com/blog/6-free-models-in-saas
Customer Reviews
Actionable and inspirational
I have come back time and time again for insights and support from this podcast.
It does a great job of breaking down the challenges in converting to PLG into steps that you can take quickly to shape your own strategy, as well as ideas and inspiration for trying new things.
Highly recommended for anyone looking at using PLG to scale their company sustainably.
Brilliant product podcast
Really enjoy listening to this one. Great insight and content for experience product leaders and people who want to get into product. Excellent work everyone at product led
Great podcast
Got loads of value from the episode - gonna be listening again!
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