30 min
Profile of Max Osborne, co-founder of ThisThat The Influencer Marketing Lab
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- Marketing
Episode 19 of the Influencer Marketing Lab - a weekly podcast tracking the growth spurts and growing pains of influencer marketing.
This podcast is sponsored by Tagger the data-driven influencer marketing platform and social listening tool.
This week Scott Guthrie is in conversation with Max Osborne, co-founder of ThisThat, an insight company, that has created a fun surveying platform that successfully engages young audiences. In this episode they discuss:
Brand uplift studiesExploratory studiesThe importance of building fun when surveying Gen Z to increase engagement ratesHow when ThisThat surveys are shared on social media they often generate a reach to response conversion 10x higher than traditional surveysThe more insights an influencer marketing agency can amass for a brand the more strategic their role becomes - and the higher budgets they are able to command for their inputHow influencers are using ThisThat to better understand their own followers. Influencers then take these insights to better inform their brand pitchesCheck out the Influencer Marketing Lab website for full show notes and related links
👍Check out the Influencer Marketing Lab for full show notes, related useful links and a transcript.
🆕 Don't forget to sign up for the companion newsletter The Creator Briefing ( https://www.creatorbriefing.com/ ) - the weekly newsletter from Scott Guthrie which provides a breakdown of all the major news from the creator marketing industry alongside his insight and analysis.
Episode 19 of the Influencer Marketing Lab - a weekly podcast tracking the growth spurts and growing pains of influencer marketing.
This podcast is sponsored by Tagger the data-driven influencer marketing platform and social listening tool.
This week Scott Guthrie is in conversation with Max Osborne, co-founder of ThisThat, an insight company, that has created a fun surveying platform that successfully engages young audiences. In this episode they discuss:
Brand uplift studiesExploratory studiesThe importance of building fun when surveying Gen Z to increase engagement ratesHow when ThisThat surveys are shared on social media they often generate a reach to response conversion 10x higher than traditional surveysThe more insights an influencer marketing agency can amass for a brand the more strategic their role becomes - and the higher budgets they are able to command for their inputHow influencers are using ThisThat to better understand their own followers. Influencers then take these insights to better inform their brand pitchesCheck out the Influencer Marketing Lab website for full show notes and related links
👍Check out the Influencer Marketing Lab for full show notes, related useful links and a transcript.
🆕 Don't forget to sign up for the companion newsletter The Creator Briefing ( https://www.creatorbriefing.com/ ) - the weekly newsletter from Scott Guthrie which provides a breakdown of all the major news from the creator marketing industry alongside his insight and analysis.
30 min