Progress over process: The principles of exceptional marketing leadership Marketing Masters

Heading into 2023, the role of the marketing leaders within their company will be more pronounced than ever. Teresa Barreira, Publicis Sapient CMO, argues the scope of marketing leaders now extends beyond brand building activities.In the final episode of the season, we speak with Barreira to take a deeper look at the responsibilities of marketing leaders. A well-seasoned thought leader on marketing leadership, Barreira takes us through how the role has evolved, and the characteristics exceptional leaders should embody.