25 episodes

You’re about to be ushered past the velvet rope… into a world of hyper-effective salesmanship that’s understood and used only by the world’s most notoriously rich and successful marketers.



We’re taking a journey deep inside the human brain… past the surface clutter and into the psychological insights to answer the one crucial question – what makes people buy?



Your host is Kevin Rogers, along with the most-ripped off and respected copywriter alive, John Carlton… and this is Psych Insights for Modern Marketers.

Psych Insights for Modern Marketers Kevin Rogers & John Carlton

    • Business
    • 5.0, 5 Ratings

You’re about to be ushered past the velvet rope… into a world of hyper-effective salesmanship that’s understood and used only by the world’s most notoriously rich and successful marketers.



We’re taking a journey deep inside the human brain… past the surface clutter and into the psychological insights to answer the one crucial question – what makes people buy?



Your host is Kevin Rogers, along with the most-ripped off and respected copywriter alive, John Carlton… and this is Psych Insights for Modern Marketers.

Customer Reviews

5.0 out of 5
5 Ratings

5 Ratings

nickwinter ,

Learn as you laugh

This podcast, with John Carlton and Kevin Rogers, has become my favourite for in-car listening. Witty, intelligent and hugely informative, the content switches rapidly between copywriting, marketing, culture and pearls of wisdom for a better life. It is great fun to listen to and I’ve learned a lot. Thanks, Kevin and John!

tanjapislar ,

The Most Entertaining Education in Direct Response Copywriting

This stuff is pure gold. It is packed with valuable information on salesmanship, human psychology, copywriting, direct response marketing. And it is entertaining!!!
John Carlton and Kevin Rogers are the masters of their craft and excel as teachers. It will be the only podcast that you will listen to over and over and over again.

carlpicot ,

What every business owner should know... but probrbly doesn't.

These eastu to cosume dialogues between two master copywriters go deep in to why humans do what they do and how you can us this information to create successful sales. Really if every business woner know this stuff they would be far wealthier and clued up why people would want what they are offering.

This goes deep in to human behaviour and what makes someone lust after a product or service just because of what you've written or said in a sales video or page.

I really enjoy listening to Kevin and John and I know that the knowledge and insights I gain from this will help me to my own life of success as I put them to use.

This is as good as it gets -- awesome stuff indeed.

Carl Picot

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