r/InfluencerMarketing: Reddit's Nathan O'Connor on how brands can show up on Reddit | Overherd on Social

Reddit is the fourth most visited social media platform in the UK, even beating social giants like TikTok, however many marketers still aren’t sure about what Reddit is and how it can be integrated diversely across marketing strategies. Don’t worry, this episode will change that! Featuring Reddit’s Senior Agency Partnership Development Manager, Nathan O’Connor, and our very own Reddit fanatic and Senior Strategy Manager Dominic Percy, we’ll unpack all things Reddit, including: 🤔 The biggest misconceptions on the platform 🚀 How brand are AND should be activating across Reddit 🔎 How AI is using Reddit to completely rethink the way we search 📊 The key data points for marketers 🔮 The future of Reddit marketing Hosted by: Joanna Hughston, Head of Marketing, The Goat Agency Matthew Wyatt, Senior Video Producer, The Goat Agency Guests: Nathan O’Connor, Senior Agency Partnership Development Manager, Reddit Dominic Percy, Senior Strategy Manager, The Goat Agency If you’re ready to reshape how well you think you know your audience, get the inside track on all-things Reddit strategy building, and learn the mystery that is ‘Tree Lore’, this one's for you! Chapters: 00:00 - 03:04 - Introduction 03:04 - 13:08 - What is Reddit? 13:08 - 20:20 - Key Reddit terminology & its culture 20:20 - 22:06 - Languages across the platform 22:06 - 23:30 - The biggest misconceptions 23:30 - 25:22 - Data points for marketers 25:22 - 28:14 - Are brands scared of sentiment? 28:14 - 31:21 - Advertising opportunities on Reddit 31:21 - 32:51 - Reddit influencers? 32:51 - 36:37 - Reddit x brand campaigns 36:37 - 37:46 - What made the campaigns so successful? 37:46 - 38:31 - Brand safety on Reddit 38:31 - 42:40 - The paid and organic split on Reddit 42:40 - 44:53 - How brands should activate across Reddit 44:53 - 47:06 - Reddit, AI, and trust building 47:06 - 49:55 - The future of Reddit influencer marketing 49:55 - 52:13 - Takeaways