We explore why banks are in danger of commoditising their services by being drawn into competing on digital features and whether this is the route to building strong customer relationships.
We look at the importance which brand, brand values and taking what's unique about your business and translating this uniqueness across digital channels and services.
We explore why a businesses brand is a crucial way to build a deep relationship with customers and is a critical way to differentiate their service as they are becoming increasingly digital.
During this interview, we also covered:
Why are a banks brand importantThe importance of understanding your brand values Do financial service brands translate deliver on their valuesThe challenge of de-toxifying a banks image Do customers feel banks are serving their needsHave legacy banks become complacent?Do customers receive a fair service for the value they create for their bank. To get in touch with future questions or to be interviewed for a future episode, email email@example.com or visit us at www.ratiofs.com