It’s one of the oldest marketing channels we have available.
It’s been used, abused and marketers have seen diminishing returns for years - to the point where we’re seen more than one gob shitey blog post stating “email is dead”...
But just because some think it… doesn’t mean it’s true.
So what should email look like in 2021?
Spoilers here: I love email marketing. It’s been the consistent factor across my career, and to be honest, it hasn’t changed that much since I started marketing 8 years ago. But, how do we make the most of the opportunities the channel presents?