48 min
Reshaping E-Commerce with Klarna. Rory meets David Sandström. On Brand with ALF & Rory Sutherland
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- Business
Rory chats with David Sandström, the Chief Marketing Officer for the ‘Buy Now, Pay Later’ giant, Klarna, who have over 90 million global users and perform two million transactions a day. They discuss the misconceptions around the business model, the challenges of marketing to an expanding and diverse customer base and Klarna’s plans to reshape the future of e-commerce. Plus discover why Rory thinks his postman is so great.
Hosted on Acast. See acast.com/privacy for more information.
Rory chats with David Sandström, the Chief Marketing Officer for the ‘Buy Now, Pay Later’ giant, Klarna, who have over 90 million global users and perform two million transactions a day. They discuss the misconceptions around the business model, the challenges of marketing to an expanding and diverse customer base and Klarna’s plans to reshape the future of e-commerce. Plus discover why Rory thinks his postman is so great.
Hosted on Acast. See acast.com/privacy for more information.
48 min