129 episodes

Equipping Digital Agencies to build businesses on recurring revenue
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RetainFM Pete Everitt

    • Business
    • 4.3 • 6 Ratings

Equipping Digital Agencies to build businesses on recurring revenue
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    RFM128 – Being known as the Problem Solver

    RFM128 – Being known as the Problem Solver

    Main talking points include:ReflectionsThere's always a wayThe first solution isn't always the best solution (although it sometimes is!)Being flexible enough to accommodate some quirks to your processBeing strong enough to know if you're the person / company for the jobBeing known for solving problems 
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    • 20 min
    RFM127 – How to conduct Keyword Research

    RFM127 – How to conduct Keyword Research

    Main talking points include:Priorities for keywordsWhat makes you the most money? What is under-performing that needs to?What has quality issues?What will help improve the direct bottom line?Run keyword research thematically or by department if necessary.
     
    Strategy OutputThe output of your keyword research is threefold: 
    Keyword research document (Google Sheets Template)Keywords Mapped to Existing Content (Google Sheets Template)Keywords NOT mapped to content 
    Access the Keyword Research & Mapping Template
     
    Sources for KeywordsSeed ideasWikipedia Table of ContentsGoogle’s “Searches related to”Reddit and ForumsGoogle SuggestYouTube SuggestExploding Topics (see Twitter)Competitors (SEMRush / Ahrefs / Keyword Planner) 
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    • 28 min
    RFM126 – Why there was a break in the podcast

    RFM126 – Why there was a break in the podcast

    Main talking points include:COVID lockdown in the UK
    Shoulder
    Delivery of Demystifying SEO Advanced Modules
    SEOHive Updates and 1st Birthday!
    General Work
    Mental Health
     
    Personal Ethos – if something's worth doing, its worth doing well...
     
    Something HAD to give, and it didn't feel right to show up on a podcast every week assuming everything was "tickety-boo" when it wasn't.
     
    I took time to:
    Look after myselfDeliver the Content I needed toImprove the Systems and Processes at SEOHiveKeep work flowing through my agency 
    In many respects it felt weird NOT delivering the podcast... It's 3 years old now, and to not deliver weekly content was strange... But, we're back, and in a better place than we were before.
     
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    • 19 min
    RFM125 – How to use Google Ads to Boost your SEO services

    RFM125 – How to use Google Ads to Boost your SEO services

    Main talking points include:Google Ads is one of the main streams of income for Google – and because of that it has a wealth of data within it that is super valuable for researching SEO even if you're not actually EVER going to run the ads themselves!
     
    Here's my 12 top tips on how to use Google Ads and it's data to boost SEO traffic...
     
    Tools in Google Ads
    Including Cost Per Click (CPC) data in your keyword researchFinding related and / or long-tail keywordsTraffic Estimator to assess competition levels – This lets you see estimated click, impression, and cost metrics for a given keyword. Your own Google Ads data is more accurate than any of Google’s tools, and in many ways this is similar to looking at volume and competition in the keyword tool, but these estimates can give you an idea of competition (higher costs are partly driven by advertisers competition) and relative volume.Placement Tool – a unique source for link propsecting – driven by adsenseOpportunities Tab – a good source for finding breadth in your strategyContextual Targeting Tool – The contextual targeting tool is also designed for the display network, but gives you ideas for groups of keywords to create for display campaigns. Since the tool is designed for the display network you want to proceed cautiously in analyzing the suggestions, but you can often come up with some good ideas for themes – either buckets of keywords to target on a single page or a collection of content to create. 
    Practices – if you actually run some ads!
    Segments for search match types and device typesAd Copy – to test meta titels and descriptionsCTR on AdsCTR on keywordsRetargeting to organic prospectsSearch Query Data 
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    • 19 min
    RFM124 – How We're Setting Goals for 2021

    RFM124 – How We're Setting Goals for 2021

    Main talking points include:The "normal" model
    Having the master plan – you set the scope… 
     3 years / 5 years / 10 years 
    What are the steps to get you there… Keep them in broad annual stages
     
    So, look at next year, what do you need to achieve to be on the path to your master plan? 
     
    Lets break it down into quarters
     Keep in mind seasons 
    Then take the first quarter and break it down into months, then weeks. 
     
    THEN, put in your diary WHEN you are going to look at Q2, Q3, Q4 and to do this exercise again next year… Go! 
     
     
    But 2020 has been anything BUT a "normal year"
    What's happened in our agency?
    Slightly down on turnoverMega UP on profitWe have been in a privileged position to help companies survive the pandemic 
     
    So how does that affect the planning for 2021?
    Unfortunately we can't all give away work forever... but we can learn from these experiences and work with our clients as they grow - their success is our success, etc...
     
    What that has changed in our planning for 2021...
    Still have all the revenue goals BUT have included a profit goal tooChanged the structure of our accounting a little, modifying the profit first modelCreating and supporting our clients (especially the new ones who may not have operated at this level online before) to maximise their success. This is done through education, nurturing and product developmentCommitting to honing our processes further to become slicker and more efficientKeeping accountable to each other as a work family – both for the business and as peop 
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    • 17 min
    RFM123 – Benefits of Creating a 1 Day Service

    RFM123 – Benefits of Creating a 1 Day Service

    Main talking points include:Candy started as a freelance writer and designer in 2009. As her business grew, she started outsourcing work to sub-contractors. Through this she started by under-charging and under-estimating the amount of work that needed to be done.
    From her journalism background where editors, writers and designers start with nothing and produce an entire newspaper in a day, it didn't seem strange to try and fit this mentality to the process of designing and building websites.
    The key points:
    1/ Working in person is way more efficient – clients would come to Bizzy Bizzy to complete their projects. Since COVID, the team have had to move everything online.
    2/ Candy and her team developed a fun and interactive process for their clients. This has also translated to a virtual set up.
    3/ Candy and her team include a writer, so the content is written for the clients during the day. The team includes:
    - A writer
    - A Designer
    - A Developer
    - 1 to 3 people from the client
    4/ There is a discovery call to outline the scope of the project.
    5/ The process is designed to be an experience for the client, AS WELL AS creating a great user experience fo the end user.
    6/ The purpose of the day is to get the website "live ready". The following day is taken to test the website, check quality and polish the design.
    7/ Ecommerce websites are doing through a process called "1 Day Plus" – where the design and structure of the website are done in a day, but data input, integrations, etc are done after the day. Typically within a couple of weeks.

    "A website isn't launched, it's birthed" – Candy Phelps
    The change
    Candy started by running this process for family and friends to test the model. She then ran it concurrently with "normal" projects for around a year, before going "all in" on the 1 Day Model.
    Candy's company has a core value of happiness for her and her team. This has shaped the way they choose projects, their working practices and the way the interact with clients.
    Book: The Progress Principle
    –  The thing that gives people most happiness at work is making progress with goals
    – The thing that causes the most unhappiness at work is having to redo tasks
    Building Trust and Recurring Revenue
    For the first few years of running this model, Candy and the team focussed on getting the 1 Day process nailed. Once that was working in a way they were happy with, they then moved the focus on to the recurring model.
    The team now build in maintenance agreements into their projects. This is based on the unique relationship thats developed with the client through the 1 Day process.
    Their models include:
    – Maintenance & Analytics (base level)
    – Content Marketing – in a 1 Day style (1 day a month)
    Certification
    1dayworks.com – an online course that walks you through the process for the 1 Day Website
    Other website:
    bizzybizzycreative.com
     
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    • 47 min

Customer Reviews

4.3 out of 5
6 Ratings

6 Ratings

Adam Captain King ,

One of the best UK podcasts on marketing out there

Pete not only shares his own unique knowledge, experience and expertise, he also allows his guests to share theirs (and talk about themselves...!).

Actionable advise, ideas and strategies and a must listen for all experienced and upcoming marketing professionals.

Nicole - Lollipop Social ,

Are you a digital marketer - sign up!

So I am biased as I am a guest - and have met Pete at events. He shares so many insights and tips and is a brilliant host - really bringing difficult topics to life! This podcast rocks!

kendo1283 ,

Great!

Really enjoy this podcast

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