329 episodes

Welcome to the new Revenue Vitals podcast, formally State of Demand Gen. On this podcast, you’ll learn how to build a high-growth company from Refine Labs' CEO, Chris Walker. From proving new revenue programs to identifying and scaling programs that work, to training your team to operate at scale, you will understand what it takes to create a predictable pipeline of revenue innovation that drives compounding gains. Through interviews, AMAs, and invite-only events, we give you a sneak peek into the data-backed insights we are executing for the fastest-growing SaaS companies in the world.

Revenue Vitals Refine Labs

    • Business
    • 5.0 • 25 Ratings

Welcome to the new Revenue Vitals podcast, formally State of Demand Gen. On this podcast, you’ll learn how to build a high-growth company from Refine Labs' CEO, Chris Walker. From proving new revenue programs to identifying and scaling programs that work, to training your team to operate at scale, you will understand what it takes to create a predictable pipeline of revenue innovation that drives compounding gains. Through interviews, AMAs, and invite-only events, we give you a sneak peek into the data-backed insights we are executing for the fastest-growing SaaS companies in the world.

    LEAKED: Pipe™ Framework | Refine Labs Invite-Only Event

    LEAKED: Pipe™ Framework | Refine Labs Invite-Only Event

    A key component of Revenue R&D is the Pipe™ Go-To-Market Framework. The framework is focused on empowering independent buying journeys at qualified accounts as they come directly to you and actively engage their buying process with you. In this Vault leak from the private event, Chris goes over key measurement stages and definitions, a new approach to revenue attribution, and simple guidelines to integrate the Pipe™ into your GTM mix.



    Join the waitlist for The Vault Beta access: www.refinelabs.com/waitlist

    • 1 hr 8 min
    RV E1 - MUST LISTEN: The Pilot | Revenue Vitals

    RV E1 - MUST LISTEN: The Pilot | Revenue Vitals

    In this private event to Refine Labs customers and Vault waitlist members, Chris lays out the groundwork for his new Revenue R&D framework. He went through each of the five-step process to launch new programs to drive revenue the same way you drive new product innovation:

    Step 1 - Experimentation

    New experiments are launched into market with proper data collection and analytics

    Step 2: Positive Signals

    Collect quantitative and qualitative data as early indicators of success, including correlation to pipeline production.

    Step 3: Repeatability

    Results are proven through replication, noting consistent positive signals which lead to HIRO* pipeline replication, driving consistent pipeline month-over-month

    Step 4: Operationalize and Scale

    Build the processes, talent, technology, and analytics to consistently execute the program at scale

    Step 5: Fully Integrated

    Proven revenue programs that drive pipeline from Day 1 are integrated into your company for your team to operate.



    Join the waitlist for The Vault Beta access: www.refinelabs.com/waitlist

    • 1 hr 9 min
    327 - LEAKED: Revenue R&D | ABMLA Private Event

    327 - LEAKED: Revenue R&D | ABMLA Private Event

    Most companies have a very methodical approach to the way they roll out product features. However, when it comes to their go-to-market strategy, they don't have any structure in place to generate revenue. Everything is expected to work immediately, otherwise, it gets terminated. In this private event that Chris did for  ABMLA, he talks about the new revenue R&D playbook and how to create a scientific process of advancing revenue-generating programs from concept to fully integrated programs in a consistent, scalable way.



    Thanks to our friends at Hatch for producing this episode. Get unlimited podcast editing at usehatch.fm.

    • 1 hr
    326 - Change the Goal to Change the Outcome | Social at Scale Podcast

    326 - Change the Goal to Change the Outcome | Social at Scale Podcast

    Chris joined Cameron Brain on the Social at Scale Podcast (by EveryoneSocial) to talk through:


    Determining where you should be focusing resources as a marketing org, 
    Evaluating your own intent when approaching a social content distribution strategy, 
    Refine Labs' process for stacking growth, 
    Dark social, and
    The Revenue R&D process

    • 42 min
    325 - Revisiting Your In-Person Event Strategy with Nick Bennett

    325 - Revisiting Your In-Person Event Strategy with Nick Bennett

    Nick Bennett (Director of Evangelism & Customer Marketing @ Alyce) joined Chris live in the Boston studio last week to talk through what's changed with field marketing and in-person events. They talked through: optimizing your events for content, owning your own events, delivering an elevated experience by raising the bar, why marketers should make commission, and the state of evangelism.



    Thanks to our friends at Hatch for producing this episode. Get unlimited podcast editing at usehatch.fm.

    • 38 min
    324 - LinkedIn Deep Dive with Daniel Murray

    324 - LinkedIn Deep Dive with Daniel Murray

    Daniel Murray (Head of Media @ Sales Impact Academy and Founder @ The Marketing Millennials) joined Chris live in the Boston studio this week during Hubspot INBOUND. They talked through what the current state of LinkedIn is, how to make a company page work better than a personal profile, current pulse on live events, repurposed distribution, and what’s working right now on TikTok.



    Thanks to our friends at Hatch for producing this episode. Get unlimited podcast editing at usehatch.fm.

    • 53 min

Customer Reviews

5.0 out of 5
25 Ratings

25 Ratings

Boy8bit ,

The best marketing podcast hands down

One of the few podcasts in the world of marketing that actually gives practical, relevant and actionable insights for modern marketing.

KJPM1984 ,

The most valuable marketing podcast there is

I’ve listened to less than 10 shows and taken so much value from this podcast.

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