57 episodes

Rick Khan is a Marketing, advertising, and Copywriting expert, content creator, and the Founder of Rick Khan Media.

Over the past 5 years, he has built an ongoing successful online digital download business and is an authority and consultant in helping small businesses and service businesses to get consistent leads, customers, and clients through digital strategies.

All the videos on this channel are based on a real-life day-to-day digital business that gets consistent leads and sales.

When you subscribe you'll learn to stay above the trends, With a prime focus on Facebook advertising, email marketing, copywriting, and up-to-date marketing strategies.

Rick Khan Podcast Rick Khan

    • Business
    • 5.0 • 1 Rating

Rick Khan is a Marketing, advertising, and Copywriting expert, content creator, and the Founder of Rick Khan Media.

Over the past 5 years, he has built an ongoing successful online digital download business and is an authority and consultant in helping small businesses and service businesses to get consistent leads, customers, and clients through digital strategies.

All the videos on this channel are based on a real-life day-to-day digital business that gets consistent leads and sales.

When you subscribe you'll learn to stay above the trends, With a prime focus on Facebook advertising, email marketing, copywriting, and up-to-date marketing strategies.

    How To Target Interests On Facebook Ads In 2022 (BIG Changes!)

    How To Target Interests On Facebook Ads In 2022 (BIG Changes!)

    For the Full On-Screen tutorial check the video on my youtube channel here: https://www.youtube.com/watch?v=y_A2mllOTZg
    There has been a HUGE change with Facebook ad targeting since Facebook post-IOS.
    And if you’re still targeting Facebook interests the way you did pre-IOS.
    Then this way of Facebook targeting will get expensive and won't work in the same way.
    And then there’s the dreaded Facebook interest removal, where Facebook has removed multiple interests, even though the interests they’ve removed don’t make any sense.
    So what can you do about all of this?
    Well, there’s a way you can still use Facebook interest targeting where I show you the steps I take to use them effectively in this video.
    And at the same time...
    I go deeper into facebook machine learning where you can also learn to Leverage machine learning with broad targeting with this strategy: https://www.youtube.com/watch?v=AtUp2fwE9xY&t=87s
    Then, if you want to know the top way to advertise your FB ads to the right audience...
    This will show you how to place your ads in a blue ocean so you can get the best price for your FB ads with the highest conversions, learn more here: https://www.youtube.com/watch?v=nL470jZCehk&t=50s
    Now here's the thing... When you find your interests I advise you to stack your interests and NOT separate them where I explain more about this here: https://www.youtube.com/watch?v=HSk-v43PNhY&t=12s
    But with that said... knowing your customer is KEY to finding the correct interests, and to help you build your avatar...
    You can Get Your FREE Customer Avatar Cheat Sheet Here: https://bit.ly/3C6tJQ7 

    • 8 min
    How To Scale Facebook Ad Campaigns The RIGHT WAY In 2022

    How To Scale Facebook Ad Campaigns The RIGHT WAY In 2022

    Discover the top methods to scale your Facebook ad campaigns in 2022….that take your fb campaigns to the next level.
    You see…
    If you’ve got a winning campaign, where you’re getting good Facebook ROAS.
    And you want to accelerate that growth in the shortest time possible…
    Then, you need to know these top methods, that you can replicate in your fb ad campaigns.
    But with that said…
    If you get this wrong, you could potentially ruin your fb ad results even when you try to scale it back.
    So each method shows you step-by-step to help you scale your Facebook ads the right way.
    But perhaps best of all...
    Includes a method to use new larger audiences where I show you how to find and put your competitor's audience in front of your Facebook ads: https://www.youtube.com/watch?v=iJbeKpmkhhE
    And one of the most popular audiences to use with Facebook machine learning is to use broad audience targeting where I show you more here: https://www.youtube.com/watch?v=AtUp2fwE9xY&t=86s
    But what's not mentioned often is how Facebook uses a bidding strategy with it's advertising platform, and how you position your ads is KEY to getting the best results...
    I show you more about this here: https://www.youtube.com/watch?v=nL470jZCehk&t=6s 

    • 8 min
    Facebook Ads Optimization And Delivery (Which Is Right For You?)

    Facebook Ads Optimization And Delivery (Which Is Right For You?)

    For The FULL On-Screen Tutorial Check The Video Here: https://www.youtube.com/watch?v=GISPapfSkpE 
    The easiest, quickest way to get the best performance from Facebook ads, is when you know how to use the Facebook Ads Optimization And Delivery drop-down option. You see…
    Choosing the right delivery in your Facebook ads is important to get right if you want the best results.
    Because if you get this wrong, you could see a big loss from your Facebook ad campaigns. So, which Facebook optimization is right for you?
    Well, specifically in this video I’m going to go through different Facebook campaign objectives, such as...
    Facebook sales objective, Facebook leads objective, Facebook traffic Objective, and Facebook engagement objective…
    To help you discover which Facebook optimization is right for you depending on different scenarios…
    So you can correctly deliver your Facebook ads, and you’ll get the best ROI for your fb ad spend.
    And once you've selected the correct optimization here you can set up your Facebook conversions campaign correctly: https://www.youtube.com/watch?v=PSkbyQz94Zg&t=169s
    Or if you want to know how to set up the Facebook traffic campaign watch the full video here: https://www.youtube.com/watch?v=IgGGTY5Hea0&t=89s
    However, if you're considering if you should first run the Facebook engagement campaign, you can learn more about if this Fb campaign objective is right for you here: https://www.youtube.com/watch?v=9n6_eJDw_1c
    And when you're ready to set up your Facebook engagement campaign watch this full tutorial here: https://www.youtube.com/watch?v=VwWtDtGL1y0&t=27s 

    • 6 min
    5 Algorithm Hacks To Increase Facebook Engagement Ads In 2022

    5 Algorithm Hacks To Increase Facebook Engagement Ads In 2022

    Want to know how to get more reach, build social proof and Increase your Facebook Engagement in 2022?
    And, do it with the lowest cost, even getting sales and leads from it?
    Then this video is going to reveal how to hack the Facebook algorithm, by leveraging Facebook’s AI in a way you might not expect.
    You see…
    As Facebook evolves its machine learning, the way you create Facebook engagement posts is different from how it used to be.
    And I'm going to show you the simplest way how to work with the algorithm so you can get the highest reach at the lowest cost.
    But first…
    It's important to know if the Facebook engagement is right for you, where you can learn about this here: https://www.youtube.com/watch?v=9n6_eJDw_1c
    Because before I run the Facebook engagement objective...
    I always have a more extensive strategy to use the data for getting leads and sales...
    Here I will show you how to put this into action with the Facebook conversion objective to run alongside your Facebook campaigns: https://www.youtube.com/watch?v=_1E78lTVAfg&t=78s
    then to set this all up here's a video that will show you in detail the whole process: https://www.youtube.com/watch?v=PyRieBxEBfA&t=521s
    And if you want to learn how to create a Facebook engagement campaign check this video here: https://www.youtube.com/watch?v=VwWtDtGL1y0&t=27s

    • 12 min
    NEW Way To Target On Facebook Ads In 2022 (Game Changer)

    NEW Way To Target On Facebook Ads In 2022 (Game Changer)

    For The On-Screen Tutorial here's the Full Video: https://www.youtube.com/watch?v=nL470jZCehk
    Want to know the real secret to targeting Facebook ads in 2022 and beyond?
    Because, many marketers will recommend many different strategies such as Facebook conversion campaigns, Facebook interest stacking, Facebook lookalike audience targeting, and so on.
    But the truth is…
    None of this matters if you’re doing this ONE big mistake with your advertising.
    Where I reveal the BIG mistake and what you need to do to change your Facebook advertising immediately for higher Facebook conversions.
    This is a method that you’ll never find on any other video because THIS is a real game changer!
    It’s the true path to succeeding with your fb ads. And perhaps best of all...
    Anyone can do it!
    Because I show you the formula to get the best conversions when you target like this.
    But with that said...
    Once you get this formula down, you will need to use certain Facebook detailed targeting, where I show you more here: https://www.youtube.com/watch?v=HSk-v43PNhY&t=118s
    And then you can learn multiple targeting tricks once you get this method down with this: https://www.youtube.com/watch?v=Ow7r_TDVDzg&t=151s
    But one targeting option i recommend you try is using broad audiences, where i show you more here: https://www.youtube.com/watch?v=AtUp2fwE9xY&t=86s

    • 8 min
    Why You Should Stack Your Interest Targeting On Facebook Ads RIGHT NOW!

    Why You Should Stack Your Interest Targeting On Facebook Ads RIGHT NOW!

    What All Facebook Advertisers Ought To Know About Facebook Interest Targeting In 2022.
    Since Post IOS Facebook marketing has changed so much over the past year.
    And what worked with Facebook interests in the past…
    Does NOT work in the same way in 2022 and beyond! And specifically in this video, I go through the reasons why you should stack your Facebook Interest targeting IMMEDIATELY.
    But at the same time…
    There is also more to think about when targeting with fb ads…
    Because your whole thinking shouldn’t just be about facebook’s detailed targeting but also other elements I discuss in this video.
    Now here's the thing...
    To leverage audiences on Facebook, you should consider using Broad and open targeting where I will show you how here: https://www.youtube.com/watch?v=AtUp2fwE9xY&t=86s
    And if you want to know how to work with Facebooks machine for FB targeting, then learning these three TOP Facebook targeting tricks will show you how: https://www.youtube.com/watch?v=Ow7r_TDVDzg&t=151s
    But the quickest way to convey your message in your fb ads is by showing it to the hottest audience...
    Which is your competitor's audience! But how do you find their interested audience?
    I show you right here: https://www.youtube.com/watch?v=iJbeKpmkhhE

    • 5 min

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