49 min
Robert Glass on finding agencies that create award winning campaigns ClientSide
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- Marketing
Robert Glass is the head of marketing for Excel Composites. They are a Finnish technology giant and an global expert in carbon fiber, fiberglass, hybrid, and other composite technology solutions.
We discussed:
-Moving from software development to marketing
-Working for a fortune 500 company, challenges and opportunities
-How an agency helped him win a global award for best B2B integrated campaign
-How he changed the agency selection process
-Working with agencies and keeping them accountable.
Robert Glass is the head of marketing for Excel Composites. They are a Finnish technology giant and an global expert in carbon fiber, fiberglass, hybrid, and other composite technology solutions.
We discussed:
-Moving from software development to marketing
-Working for a fortune 500 company, challenges and opportunities
-How an agency helped him win a global award for best B2B integrated campaign
-How he changed the agency selection process
-Working with agencies and keeping them accountable.
49 min
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