49 min

Robert Glass on finding agencies that create award winning campaign‪s‬ ClientSide

    • Marketing

Robert Glass is the head of marketing for Excel Composites. They are a Finnish technology giant and an global expert in carbon fiber, fiberglass, hybrid, and other composite technology solutions.

We discussed:

-Moving from software development to marketing
-Working for a fortune 500 company, challenges and opportunities
-How an agency helped him win a global award for best B2B integrated campaign
-How he changed the agency selection process
-Working with agencies and keeping them accountable.

Robert Glass is the head of marketing for Excel Composites. They are a Finnish technology giant and an global expert in carbon fiber, fiberglass, hybrid, and other composite technology solutions.

We discussed:

-Moving from software development to marketing
-Working for a fortune 500 company, challenges and opportunities
-How an agency helped him win a global award for best B2B integrated campaign
-How he changed the agency selection process
-Working with agencies and keeping them accountable.

49 min

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