How do I start an online business? How do I build a brand online? How do I get traffic and attention to my online business? The biggest question is, can I start a business online and replace my current JOB? Welcome to The Rock Your Brand podcast show where we answer ALL of these questions and a ton MORE! Scott Voelker, the host will share with you everything you need to know and help you to build a Future Proof Business that will allow you the ultimate Freedom. Scott shares tips and strategies he used himself to build multiple 6 and 7 figure businesses over the past 18 years. Along with sharing Scott’s tips and strategies, he also interviews top business experts, such as Pat Flynn, John Lee Dumas, Rick Mulready, James Clear, Chris Ducker and so many more. Scott also shares his private coaching calls with listeners and students to show exactly what it takes to build a successful online business and brand. With millions of downloads and counting, The Amazing Seller “The Take Action Effect” movement is growing everyday and now it’s YOUR TURN to create the life you want and deserve. Are you in? Let’s Do THIS!
RYB 900: The Story of Building The Brand "FreeUP" and Selling 4 Years Later with Nathan Hirsch
I’m excited to announce it’s our one year anniversary of launching Brand Creators Academy. To celebrate, we are open for registration from October 26th-October 30th. Head over to brandcreatorsacademy.com. After we close registration, we’re going to change the process and will start taking applications. This will allow us to see where you are in the process and if you’re a good fit to join Brand Creators.
Today we have Nathen Hirsch on the podcast. He recently sold his company, “FreeUp.” He’s going to share with us why it happened, how it happened, and what he is working on now. He’s also going to share his tips on how to build a successful business and what it takes. Let’s get right to it!
The Process of Selling FreeUp
When I originally started FreeUp, I wanted to build a sellable business and have the opportunity to sell it if the time was ever right. Last year I had a client reach out to see if my partner and I would be willing to sell the business. The offer we received was very reasonable. It required a lot of due diligence on both ends but turned out to be a win-win situation for both the buyers and us. There are only so many ways that you can grow a business, and I knew that I wouldn’t want to take on investors, so selling the business was always something that I had been willing to consider.
How We Expanded FreeUp’s Target Market
Once we decided to expand our target market with FreeUp, we went after the marketing niche. We were able to get a lot of influences to promote us. It’s a lot easier to get in with tier A influencers within the eCommerce community vs. the marketing space. However, we slowly chipped our way up, and by the time we sold the business, we were focused mainly on the eCommerce and marketing space.
We were also very diversified in our marketing efforts. I would say the most successful marketing efforts came from podcasts and affiliate links. We also had success with content swaps and networking on social media. We actually scaled the business without any paid ads. It was tough to track ROI with paid ads with FreeUp, but with my new business, we’re starting to test out paid ads now that we have the other aspects of our business figured out.
How Nathan Handled Tough Times In His Business
I realized that FreeUp couldn’t scale when I was the one taking all of the calls and talking to everyone who wanted to join. By year three, we had to hire VA’s to take calls to streamline the process. It also took us a while to work with developers to create a better experience. It just took us a while to figure that all out. It was also stressful during the sale of the business. It was tough to spend so much time selling the business and balancing managing the business at the same time. It was overwhelming to know that they could back out of the deal at any time. It was really tough when the sale was finalized because we had to tell our entire internal team. We hadn’t told them until it was final in case it fell through.
It wasn’t until a few days after we signed the agreement that we were able to celebrate. We sold our business in November of 2019. I spent some time with my family, and after that, my business partner and I decided that we wanted to continue working together. I spent the next few weeks listening to quite a few podcasts and learning about managing properties to see what we wanted to do next.
However, around the same time, we had a lot of people ask us if we could share with them how to hire a VA. From those questions, we create and launched a course the week that COVID hit. Our goal was to get 100 people to sign up, and we were surprised that we hit that number within a week. From there, we created Outsource School to create a community and a membership platform. Our goal was to make sure we had a steady stream of revenue
RYB 899: How Dean Will Grow HisTraffic and Profits In 30 days (Recent Hot Seat)
I’m excited to share a recent coffee talk I did, sharing a hot seat session I did with Dino, a member of Brand Creators. He recently purchased a niche site that is currently getting 65,000 page views and 7,000 unique visitors per month. Today I’m going to share some low-hanging fruit that he can take advantage of and how you can do the same in your own business. I wanted to provide you with some key takeaways, so you know what to look for and how to successfully build your own brand.
My Initial Evaluation of Dino’s Website
When you’re looking to buy a website, you need to start by looking at the opportunities that could come from the current site. Can you increase the value? The key is to know the building blocks and principles, so you’re off to a good start.
Dino approached me and asked if I thought he should buy a particular website. When he was looking at the site, it was making $800 a month in ads. Now he’s making over $1,500 a month in ad revenue alone. The one thing I saw when I was evaluating the site was that there was no lead magnet. The previous owner never had one. My first recommendation was to get one up asap. It’s important to capture leads from website visitors so Dino can instantly start to grow his email list. Over time, he’ll build a nice solid list from the steady flow of traffic he has coming to the site. Every time he posts new content, he can send it out to his email list so it’s essential to get one started.
Don’t Wait to Create a Digital Product
Dino had a digital product that the previous owner had created but never sold. He needs to get that up on the website for sale soon. He can always play around with the guide's price later, but it’s important to get a digital product up on the thank you page once a visitor has signed up for the free lead magnet to give them a follow-up call to action.
I also want you to keep in mind that Dino took a shortcut by purchasing a website that already had a library of content already created. The website started out with content only until Dino purchased it. He is now starting to add additional elements. Whether you start your site from scratch or purchase one, you’re going to have to pay for it either in money or time.
Brand Creators Virtual Event Take-Aways
In our recent Brand Creator online event, we had Cassidy Tuttle come on as a guest speaker. She shared how she has been able to take advantage of selling her own digital products and uses email funnels to make over $15,000 a month. If you missed our Brand Creators event, you can purchase the recording now. There are some great insights that will help you grow your own brand. We walk you through how to create content and how to get traffic and monetize your site.
There you have it! I hope you learned something from our hot seat session reviewing how to take existing traffic and turn it into profits and a growing email list. Remember, business drives traffic and offers. Whether you start a brand from scratch or purchase a website, it’s important to understand what areas of the business to look at and where to focus your attention so you can grow your brand from the start.
As always, I am here for you, I believe in you and am rooting for you. It’s time for you to take action and go rock your brand.
Take-Aways From Today’s Episode
My Initial Evaluation of the Website (3:59) Don’t Wait to Create a Digital Product (10:10) Brand Creators Virtual Event Take-Aways (11:50) Links
Take Action Crew: http://takeactioncrew.com. Coffee Talk: https://brandcreators.com/coffee Playbook: http://brandcreatorsbook.com Checklist: https://brandcreators.com/checklist Brand Creators Event: Grab Your BAL Recording HERE Quote: It’s important to understand what areas of the business to look at and where to focus your attention so you can grow
RYB 898: How To Pick My Digital Product Topic? Jam Session
How To Choose Your Digital Product
Every person will be in a different part of the process. However, it's important to understand that whatever digital product you create should be something that your audience wants. There are three simple ways that you can find inspiration on what type of digital product you should create.
Investigate Your Market Place
To start, I recommend heading over to Amazon and taking a look at Kindle books within your market. See what content has already been created. This will give you a better idea of what people within your market are looking for. I also recommend heading over to your competitors' sites to see if they offer any digital products.
Send a Naked Emai to Your List
Another great way to get ideas for content and needs in the market is to send out a naked email. Ask your email list what type of content they are looking for to better serve them. Even if you have a small audience, get their opinion. Having an email list when creating a digital product is going to be huge.
Use Your Own Experience For Content Ideas
If you've been in the shoes of your audience, use your own experience to come up with content ideas for your digital product.
Identify Your Digital Product's Purpose
Your product needs to solve a problem or improve a person's life. Make sure that you identify the main purpose of the product before you start to create it. It's important to highlight the product's features to show how it'll solve a problem or make their life easier.
How to Promote Your Upcoming Workshop
Start by announcing your workshop, talk about it on your Facebook profile, fan page etc. From there, you reach out to each individual that said they were interested. You would simply send them the link to your PayPal account and collect payment that way. Keep it really simple from the start. When you're ready to take it to the next level, you can directly create a sales page within ConvertKit.
To promote your course to your email list, you could easily pull small take-aways from your workshop to send out. You can share bite-sized pieces of content pieces from the workshop to show that your course will provide value and give them a sense of what to expect. Just make sure that you always have a home base. Somewhere that people will always be able to find your digital products and courses.
I hope you enjoyed this week's edition of our Friday jam session. Until next time, remember, I am here for you, I believe in you, and am rooting for you. It's time for you to take action and go rock your brand!
Take-Aways From Today's Episode
How To Choose Your Digital Product (3:24) Identify Your Digital Product's Purpose (15:35) How to Promote Your Upcoming Workshop (21:10)
Take Action Crew: http://takeactioncrew.com. Coffee Talk: https://brandcreators.com/coffee Playbook: http://brandcreatorsbook.com Checklist: https://brandcreators.com/checklist Brand Creators Event: Grab Your BAL Recording HERE
"Your product needs to solve a problem or improve a person's life. Make sure that you identify the main purpose of the product before you create it".
RYB 897: The "ONE THING" Can Change Your LIFE and Business with Goeff Woods
RYB 897: The "ONE THING" Can Change Your LIFE and Business with Goeff Woods
RYB 896: (Live Case Study) How To Get Paid To Create Your Digital Product
(Live Case Study) How To Get Paid To Create Your Digital Product
RYB895: What Are The Best Tools For Email List Building and WHY? Jam Session
What Are The Best Tools For Email List Building and WHY? Jam Session
Customer ReviewsSee All
Amazing energy and useful content
I came across Scott when he was a guest on another podcast. This podcast is fantastic, I’ve got a small brand which I am taking to the next level and his ideas when implemented actually work! He talks about bass fishing a lot!!!! But I can see how his methods can fit into any brand. Thanks Scott
Thanks for this, just starting out and in the UK, really helps to simplify the processes. It’s easy to get overwhelmed and I think this helps to calm the fuzz. Cheers! Lou, Manchester UK
Very helpful !
Thank you very much for sharing this tips and knowledge with us. It took me a little while to get used to your podcasts as you explain things super quickly jumping from one to the other (I can see you have a lot of experience and know a lot about what you are talking) but once I got used I found it my no1 tool to understand how amazon works , to the point I take notes of your podcasts like a schoolgirl! Thanks again