Rocky Mountain Marketing- Digital Marketing, Social Media for Entrepreneurs Katie Brinkley

Are you feeling overwhelmed with your organic social media strategy? Feeling like it's a lot of work and not sure where to start? I've got just the solution for you!
In this week’s episode of Rocky Mountain Marketing, Dorien Morin van Dam and I dive deep into the world of organic social media strategy. We cover everything from creating a personalized approach that resonates with your audience to the importance of tracking metrics and insights. And the best part? We debunk the myth that organic social media doesn't work for lead generation. 
Dorien Morin van Dam is a certified social media marketing manager and agile marketer with over 13 years of experience in organic social media and content marketing. Her expertise in the latest techniques and best practices for organic social media strategies makes her a leading authority in the field. With a strong track record of helping businesses achieve improved user engagement and brand growth through organic social media, Dorien's insights offer practical and valuable guidance. Her extensive knowledge and experience position her as an ideal guest for today's discussion, providing small business owners with actionable strategies to enhance their organic social media presence.
In this episode, you will be able to:
Mastering Organic Social Media Strategy: Unlock the secrets to boosting engagement and growing your brand organically.Understanding the Impact of Ads vs Organic Reach: Learn how to maximize your reach without breaking the bank on ads.Creating Effective Social Media Content for Lead Generation: Discover the art of crafting content that converts followers into leads.Importance of Competitor Analysis in Social Media Marketing: Gain insights into how analyzing your competitors can supercharge your social media strategy.Repurposing Long-Form Content for Social Media: Uncover the power of repurposing your existing content to captivate your audience on social platforms.
But isn't organic social media dead? Well, think again. Dorien and I share valuable insights, tips, and strategies that will empower you to harness the power of organic social media to grow your brand, engage your audience, and generate leads.
Are you ready to take your organic social media strategy to the next level?
Visit Dorien Morin van Dam’s social media pages:
Website: https://www.moreinmedia.com/
Linkedin: https://www.linkedin.com/in/moreinmedia/

Learn more about Katie and Next Step Social Communications:
Speaking: https://katiebrinkley.com/
Website: https://www.nextstepsocialcommunications.com
Linkedin: https://www.linkedin.com/in/katiebrinkley
YouTube: https://www.youtube.com/channel/@rockymountainmarketing
Instagram: https://www.instagram.com/iamkatiebrinkley/
Facebook: https://www.facebook.com/groups/socialprofitlab
#organicsocialmedia #paidads #organicposts #socialmediastrategy #leadgeneration #sales


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Discover the unexpected connection between learning to drive a stick shift and overcoming the challenges of entrepreneurship. As a business owner, you've probably faced moments where you felt like stalling, struggling to find the right gear, and fearing that everyone was watching your every move.
But what if I told you that the lessons from driving a manual car hold the key to navigating the uncertain terrain of entrepreneurship? Imagine the surprise of realizing that the jerky motions and clunky shifts you experienced while learning to drive a stick shift mirror the initial struggles of launching a business.
In this episode, you will be able to:
Mastering the Art of Driving a Stick Shift: Learn the essential skill that sets you apart and opens up new opportunities on the road.Overcoming Entrepreneurial Challenges: Discover how to navigate hurdles and turn them into stepping stones for your success.The Power of Support in Business: Uncover how a strong support system can be the game-changer in your entrepreneurial journey.Transitioning to Expert Status: Elevate your skills and knowledge to become an authority in your industry.Graceful Handling of Failure and Setbacks: Learn how to bounce back stronger and wiser from setbacks in business.The key moments in this episode are:00:00:02 - Challenges of Parenting a Competitive Soccer Player 00:01:32 - Learning to Drive a Stick Shift 00:03:41 - Overcoming Challenges and Frustrations 00:05:05 - The Power of Persistence and Support 00:08:04 - Embracing the Learning Process
Stay tuned to find out how the process of mastering a stick shift can help you embrace the learning curve of entrepreneurship and build a strong support system that propels you forward. It's time to uncover the unexpected parallels and gain insights that will drive your entrepreneurial journey forward.

Learn more about Katie and Next Step Social Communications:
Speaking: https://katiebrinkley.com/
Website: https://www.nextstepsocialcommunications.com
Linkedin: https://www.linkedin.com/in/katiebrinkley
YouTube: https://www.youtube.com/channel/@rockymountainmarketing
Instagram: https://www.instagram.com/iamkatiebrinkley/
Facebook: https://www.facebook.com/groups/socialprofitlab
#entrepreneurship #mindset #learningcurve #podcasting #businesspodcast #entrepreneurpodcast #denverbusiness


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How do you find those stories that connect deeply with your audience? This is the question that plagues many business leaders and content creators struggling to build authentic bonds through their storytelling. The unique "story catching" framework revealed here provides a roadmap. 
Discover the unexpected way to revolutionize your storytelling and business connections. Get ready to unlock the power of authentic storytelling in a world dominated by AI. Connect with Chad, the master story catcher, and learn how to captivate your audience and make your brand truly stand out. It's time to ditch the cookie-cutter approaches and tap into the human side of your business. Are you ready to catch your story and transform the way you engage with your audience? Stay tuned for a game-changing journey into the heart of storytelling.
In this episode, you will be able to:
Uncover the secrets of authentic storytelling and master the art of capturing compelling narratives.Learn how to craft powerful narratives that drive business strategy and captivate your audience.Discover the power of storytelling in building a strong and engaged community around your brand.Unlock the potential of utilizing stories to create a compelling and effective brand strategy.Transform your stories into tangible business growth and measurable success.The key moments in this episode are:
00:00:01 - Introduction to Chad Illa-Peterson
00:02:00 - The Difference between Story Catching and Storytelling
00:08:58 - Chad's Journey to Story Catching
00:11:34 - Catching Stories in Daily Life
00:14:28 - The Importance of Writing Down Stories
00:14:47 - Importance of Writing Down Daily Experiences
00:17:59 - Catching Stories to Build Bridges
00:22:45 - Converting Stories for Business
00:25:58 - Connecting through Shared Experiences
00:28:58 - Human-to-Human Connection in the Digital Age
00:30:00 - The Importance of Storytelling in Business
00:30:41 - How to Work with Chad
00:31:00 - Personal Connection with Chad
00:31:21 - The Value of Capturing Stories
00:31:51 - Closing Remarks 
Visit Chad Illa-Peterson’s social media pages:
Website: https://thestorycatcher.com/
Linkedin: https://www.linkedin.com/in/chadillapetersen/

Learn more about Katie and Next Step Social Communications:
Speaking: https://katiebrinkley.com/
Website: https://www.nextstepsocialcommunications.com
Linkedin: https://www.linkedin.com/in/katiebrinkley
YouTube: https://www.youtube.com/channel/@rockymountainmarketing
Instagram: https://www.instagram.com/iamkatiebrinkley/
Facebook: https://www.facebook.com/groups/socialprofitlab


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This episode of QuickCast dives into the strategic use of Instagram Stories for social media engagement and audience growth. With over 500 million daily viewers, the speaker argues that ignoring Stories is a missed opportunity for brands and influencers alike. Emphasizing personal, candid content, the episode offers practical tips like the four-post strategy, leveraging features such as the add-your-sticker and live photos, and maintaining a balanced number of stories to avoid overwhelming followers. I share my personal story of skiing to illustrate how Stories can create a deeper, more personal connection with the audience.
Instagram stories is really an amazing platform where you can connect to your ideal clients on a more personal level and engage in the DMs to foster community and potentially unlock business opportunities.
00:00 Unlocking the Power of Instagram Stories
00:40 The Magic of Instagram Stories: A Personal Touch
04:56 Maximizing Your Instagram Stories: Tips and Tricks
08:09 Exclusive Digital Marketing Summit Invitation
08:46 Creative Strategies for Engaging Instagram Stories
10:14 Building Community Through Instagram Stories
11:54 Wrapping Up: The Impact of Instagram Stories on Marketing
Learn more about Katie and Next Step Social Communications:
Speaking: https://katiebrinkley.com/
Website: https://www.nextstepsocialcommunications.com
Linkedin: https://www.linkedin.com/in/katiebrinkley
YouTube: https://www.youtube.com/channel/@rockymountainmarketing
Instagram: https://www.instagram.com/iamkatiebrinkley/
Facebook: https://www.facebook.com/groups/socialprofitlab
#instagramstories #instagramforbusiness #brandawareness #socialmediastrategy #contentcreation #denverbusiness #katiebrinkley #entrepreneurlife

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Join me in this insightful episode of Rocky Mountain Marketing as I talk to Steve Stewart, a podcast editing entrepreneur, about the transformative power of Profit First in business finance management. Through a candid conversation, Steve shares his journey of implementing Profit First principles into his solo editing business, shedding light on how this methodology revolutionized his approach to budgeting, saving, and scaling his enterprise.
Discover firsthand how Profit First transcends traditional accounting, offering entrepreneurs and solopreneurs alike a streamlined method for allocating funds, prioritizing profit, and achieving financial stability. Steve's practical insights and real-world examples illuminate the simplicity and effectiveness of the Profit First framework, empowering listeners to take control of their business finances with confidence and clarity.
Whether you're a seasoned entrepreneur seeking to optimize cash flow or a budding business owner navigating financial challenges, this episode offers invaluable guidance on harnessing Profit First principles to propel your business towards success. Tune in now and embark on a journey towards financial empowerment and business mastery!
Visit Steve Stewart’s social media pages:
Website: https://stevestewart.me/
Linkedin: https://www.linkedin.com/in/stevestewartme/
Podcast Editor Academy: podcasteditoracademy.com
Novo Bank: https://stevestewart.me/novo
Learn more about Katie and Next Step Social Communications:
Speaking: https://katiebrinkley.com/
Website: https://www.nextstepsocialcommunications.com
Linkedin: https://www.linkedin.com/in/katiebrinkley
YouTube: https://www.youtube.com/channel/@rockymountainmarketing
Instagram: https://www.instagram.com/iamkatiebrinkley/
Facebook: https://www.facebook.com/groups/socialprofitlab
#businessfinance #accounting #bookkeeping #scaleyourbusiness #podcast #socialmediastrategy #contentcreation #businesspodcast

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In the fast-paced world of social media, establishing credibility and trust is paramount for businesses and individuals alike. One of the most recognizable symbols of authenticity is the elusive blue checkmark, indicating verified status on platforms like Facebook and Instagram. But is it truly worth the investment?
In this episode, you'll be able to learn:
Importance and value of social media verificationPersonal experience of the host with verificationOverview of Meta's updated verification processBenefits of paid verification, including:Trust-building with followers
Protection against imposters
New features for verified users:Quicker ad reviews
Faster customer support access
Clickable links in reels
Content review for originality
Different verification colors
Considerations for business owners regarding the cost and benefits of verificationSpeculation on the potential impact of enhanced features on user sign-ups
Don't miss this insightful episode on the future of social media verification.
Learn more about Katie and Next Step Social Communications:
Speaking: https://katiebrinkley.com/
Website: https://www.nextstepsocialcommunications.com
Linkedin: https://www.linkedin.com/in/katiebrinkley
YouTube: https://www.youtube.com/channel/@rockymountainmarketing
Instagram: https://www.instagram.com/iamkatiebrinkley/
Facebook: https://www.facebook.com/groups/socialprofitlab
#bluecheckmark #meta #metaverification #digitalcreators

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