25 min

Running on Empty: Business Challenges, Burnout & Signs of Recession (part 1) [S5 E10‪]‬ Digital Download with Paul Sutton

    • Marketing

2019 has been a tough year for many in the communications industry. Uncertainty around the economic outlook has placed additional stresses on business leaders, and there are worrying signs for 2020 that mirror what was seen before the 2008 financial crisis.





This episode of the Digital Download Podcast is one of the most candid, honest and down-to-earth shows I've recorded since the podcast started two years ago. Gini Dietrich, Spin Sucks author and head of PR agency Arment Dietrich, returns to take a look back over the last 12 months and a look forward to 2020 in a special two-part episode. In Part One, we swap stories about how the pressures of the last year have taken a toll on us for different reasons, why focus is now critical in marketing communications and whether over-optimism by industry leaders is harmful.



Here's what is discussed in this episode:















* Whether 2019 has been a tough year for many in the communications industry

* Whether there are still cultural pressures on women in business

* How the sales and communications mindsets are very different

* The importance of long-term content production

* Why you cannot and should not try to do everything

* Whether an economic downturn is on the horizon

* What you can do to prepare for recession

* Whether industry leaders are being over-optimistic about the future

* Whether industry bodies should be preparing us better for 2020







What to do Next







Subscribe to the podcast to receive new episodes automatically to your mobile or email. And if you enjoyed today’s show, please email it to a friend and/or share it on your favourite social media channels. I'd love to hear from you with any comments or thoughts. I read and reply to every single email, tweet or message. And finally, it would also be very awesome and hugely appreciated if you'd be able to take a moment to leave an honest review and rating for the podcast on iTunes, as this helps others discover Digital Download.







Thanks for listening!

2019 has been a tough year for many in the communications industry. Uncertainty around the economic outlook has placed additional stresses on business leaders, and there are worrying signs for 2020 that mirror what was seen before the 2008 financial crisis.





This episode of the Digital Download Podcast is one of the most candid, honest and down-to-earth shows I've recorded since the podcast started two years ago. Gini Dietrich, Spin Sucks author and head of PR agency Arment Dietrich, returns to take a look back over the last 12 months and a look forward to 2020 in a special two-part episode. In Part One, we swap stories about how the pressures of the last year have taken a toll on us for different reasons, why focus is now critical in marketing communications and whether over-optimism by industry leaders is harmful.



Here's what is discussed in this episode:















* Whether 2019 has been a tough year for many in the communications industry

* Whether there are still cultural pressures on women in business

* How the sales and communications mindsets are very different

* The importance of long-term content production

* Why you cannot and should not try to do everything

* Whether an economic downturn is on the horizon

* What you can do to prepare for recession

* Whether industry leaders are being over-optimistic about the future

* Whether industry bodies should be preparing us better for 2020







What to do Next







Subscribe to the podcast to receive new episodes automatically to your mobile or email. And if you enjoyed today’s show, please email it to a friend and/or share it on your favourite social media channels. I'd love to hear from you with any comments or thoughts. I read and reply to every single email, tweet or message. And finally, it would also be very awesome and hugely appreciated if you'd be able to take a moment to leave an honest review and rating for the podcast on iTunes, as this helps others discover Digital Download.







Thanks for listening!

25 min