In the third episode of the 5THREAD podcast, host Joanna Czutkowna talks to Leigh Burns about the development of women’s cricket brand Lacuna Sports, cricketwear designed for women by women. In this episode, they discuss why enabling access to empowering sportswear is crucial to enhancing the experiences of female athletes within sport. Aswell as the challenges, due diligence and compromises needed to make sustainability a priority in a small brand while balancing commerciality and brand integrity. Leigh Burns is the founder of Lacuna Sports, a cricket brand created for women and girls who are serious about cricket, Lacuna’s mission is to remove the barriers to movement and ambition so that all sportswomen can walk out onto a pitch feeling confident, comfortable and able to focus on their game, not their kit. More information and resources on clothing and kit for female cricketers and teams can be found at https://cricketforgirls.com/community/xenforum/clothing-and-equipment
Information
- Show
- Published10 June 2024 at 11:03 UTC
- Length53 min
- Season1
- Episode3
- RatingClean
