53 min

S2 Ep.06 | How can brands raise consumer trust, partnering with influencers to drive positive impact? Ft John Melo Influencer Marketing Uncovered

    • Business

The world calls for urgent action when it comes to sustainability, and influence plays a definite role in it. This episode reveals how the colossal beauty industry, backed by clean chemistry and allied with influencer marketing, is conquering the forefront of sustainable action, reshaping consumer behaviour and supporting brand’s community building. John Melo, CEO of Amyris, joins Maira Genovese, President and Founder of MG empower, on a 360° and highly inspiring conversation around influencer's impact, sustainability, marketing and business.


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Send in a voice message: https://anchor.fm/mgempower/message

The world calls for urgent action when it comes to sustainability, and influence plays a definite role in it. This episode reveals how the colossal beauty industry, backed by clean chemistry and allied with influencer marketing, is conquering the forefront of sustainable action, reshaping consumer behaviour and supporting brand’s community building. John Melo, CEO of Amyris, joins Maira Genovese, President and Founder of MG empower, on a 360° and highly inspiring conversation around influencer's impact, sustainability, marketing and business.


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Send in a voice message: https://anchor.fm/mgempower/message

53 min