1 hr 6 min

#S2E02 Shelf Impactors™ Interview with Matt Davies Shelf Impactors™ Branding and Packaging Design

    • Arts

#S02E02 Shelf Impactors™ Interview with Matt Davies

In this, the second episode of season 2, I talk with Matt Davies, an incredibly engaging and knowledgable design thinker.

Not only is Matt a superb brand strategist, he is also a writer (author of the book Storyategy), he’s a design consultant, public speaker, motivator and all round great guy.

I had heard of Matt and his former company Nottingham based Attitude Design some years ago. But more recently Matt has begun to carve himself a bright pathway in the world of brand thinking and more specifically story-based strategic branding.

In a slightly longer podcast recording than normal, Matt and I cover all manner of things around brand strategy and brand thinking - exploring the challenges brands face in todays fast paced world of consumers and their ever changing requirements from brands.

We touch upon many brand related topics in the podcast but a few of the key aspects of the conversation are pinned around,

• The Commoditising of Design
• Story Based Strategic Branding
• Where does strategy fit into design
• Challenges facing brands today
• Influencer Marketing
• Marty Neumeir (Author of the 'Brand Gap')
• Neuro Marketing
• Blue Ocean Thinking
• 'Storyategy' (Matts book - available on Amazon)


Matthew Davies:
Website - www.mrmattdavies.me
Twitter - @mrmattdavies
LinkedIn - Matt Davies

Mark Grey:
Website - www.bluenectardesign.co.uk
Twitter - @bluenectar
Instagram - @bluenectardesign
LinkedIn - Mark Grey

#S02E02 Shelf Impactors™ Interview with Matt Davies

In this, the second episode of season 2, I talk with Matt Davies, an incredibly engaging and knowledgable design thinker.

Not only is Matt a superb brand strategist, he is also a writer (author of the book Storyategy), he’s a design consultant, public speaker, motivator and all round great guy.

I had heard of Matt and his former company Nottingham based Attitude Design some years ago. But more recently Matt has begun to carve himself a bright pathway in the world of brand thinking and more specifically story-based strategic branding.

In a slightly longer podcast recording than normal, Matt and I cover all manner of things around brand strategy and brand thinking - exploring the challenges brands face in todays fast paced world of consumers and their ever changing requirements from brands.

We touch upon many brand related topics in the podcast but a few of the key aspects of the conversation are pinned around,

• The Commoditising of Design
• Story Based Strategic Branding
• Where does strategy fit into design
• Challenges facing brands today
• Influencer Marketing
• Marty Neumeir (Author of the 'Brand Gap')
• Neuro Marketing
• Blue Ocean Thinking
• 'Storyategy' (Matts book - available on Amazon)


Matthew Davies:
Website - www.mrmattdavies.me
Twitter - @mrmattdavies
LinkedIn - Matt Davies

Mark Grey:
Website - www.bluenectardesign.co.uk
Twitter - @bluenectar
Instagram - @bluenectardesign
LinkedIn - Mark Grey

1 hr 6 min

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