#S2E10 Shelf Impactors™ Back to Basics Shelf Impactors™ Branding and Packaging Design

#S2E10 Shelf Impactors™
'Brand Thinking for the New Normal - Back to Basics'
with Mark Grey and Lisa Hastings

As a global economy we're creeping out of lockdown and looking to reopen and kickstart our economies. Mark and Lisa delve into the thinking behind brands and the ways in which brands should be approaching the 'new normal'.

1. Brands returning to market

- Now is the opportunity to take the strategies back to basics

2. Core Values

- Referencing Maslows 'hierarchy of needs' model, brands should be re-establishing their core values - taking themselves from 'reactive' to 'proactive'

3. Simplicity for consumers

- Keep the offer simple but remain innovative.

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Additional reference links:
Mumbrella report:
https://mumbrella.com.au/customers-want-australian-businesses-to-get-back-to-basics-during-covid-19-629840

Three Big Trends for Brands from the Shift to E-commerce:
https://www.warc.com/newsandopinion/news/three-big-trends-for-brands-from-the-shift-to-e-commerce/43772

How FMCG brands can respond to change after COVID-19:
https://www.warc.com/newsandopinion/opinion/How_FMCG_brands_can_respond_to_change_after_COVID19/3682

Heinz at Home:
https://heinztohome.co.uk

Smol:
https://smolproducts.com/pages/our-story

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Lisa Hastings:
LinkedIn - @lisahastings
Twitter - @shoebox20
Instagram - @shoebox20
www.lisahastings.me/

Mark Grey:
Website - www.bluenectardesign.co.uk
Twitter - @bluenectar
Instagram - @bluenectardesign
LinkedIn - Mark Grey