44 min

#S2E11 Shelf Impactors™ Sustainability and Brand (New World) Shelf Impactors™ Branding and Packaging Design

    • Arts

#S2E11 Shelf Impactors™
'Sustainability and Brands in the New World'
with Mark Grey and Lisa Hastings

For most brands surviving through the Covid 19 crisis, it has meant many of their own values have had to be assessed and their communication around 'sustainability' has had to either be muted or dropped completely.

Mark and Lisa discuss what brands are doing on the subject and how the focus on economical survival and regeneration might see a seismic shift across the board in the scale of communication around 'sustainability' in months to come post Pandemic!


1. Bold Pivots

- Is it a wise choice to ‘pivot’ your brand and harness opportunities to address Covid and it's aftermath?


- Some brands pivoting to score PR points, many are doing it out of sheer commercial necessity!

2. The Sustainability message pre and post Covid.

- Has the ‘message’ changed or taken a back seat to many brands just fighting to survive?

3. Brands communicating the message of sustainability well right now!

---------------------------------

Additional reference links:

Sustainability as a service:
https://trendwatching.com/quarterly/2020-02/the-future-of-purpose/

Beauty Behaviours during lockdown (Podcast hosted by Andrew McDougall):
https://www.mintel.com/blog/beauty-market-news/podcast-beauty-behaviours-during-lockdown

Meet the 2020 consumers driving change
https://www.ibm.com/downloads/cas/EXK4XKX8

Bold Pivot
https://makeshift.trendwatching.com/bold-pivots/


---------------------------------

Lisa Hastings:
LinkedIn - @lisahastings
Twitter - @shoebox20
Instagram - @shoebox20
www.lisahastings.me/

Mark Grey:
Website - www.bluenectardesign.co.uk
Twitter - @bluenectar
Instagram - @bluenectardesign
LinkedIn - Mark Grey

#S2E11 Shelf Impactors™
'Sustainability and Brands in the New World'
with Mark Grey and Lisa Hastings

For most brands surviving through the Covid 19 crisis, it has meant many of their own values have had to be assessed and their communication around 'sustainability' has had to either be muted or dropped completely.

Mark and Lisa discuss what brands are doing on the subject and how the focus on economical survival and regeneration might see a seismic shift across the board in the scale of communication around 'sustainability' in months to come post Pandemic!


1. Bold Pivots

- Is it a wise choice to ‘pivot’ your brand and harness opportunities to address Covid and it's aftermath?


- Some brands pivoting to score PR points, many are doing it out of sheer commercial necessity!

2. The Sustainability message pre and post Covid.

- Has the ‘message’ changed or taken a back seat to many brands just fighting to survive?

3. Brands communicating the message of sustainability well right now!

---------------------------------

Additional reference links:

Sustainability as a service:
https://trendwatching.com/quarterly/2020-02/the-future-of-purpose/

Beauty Behaviours during lockdown (Podcast hosted by Andrew McDougall):
https://www.mintel.com/blog/beauty-market-news/podcast-beauty-behaviours-during-lockdown

Meet the 2020 consumers driving change
https://www.ibm.com/downloads/cas/EXK4XKX8

Bold Pivot
https://makeshift.trendwatching.com/bold-pivots/


---------------------------------

Lisa Hastings:
LinkedIn - @lisahastings
Twitter - @shoebox20
Instagram - @shoebox20
www.lisahastings.me/

Mark Grey:
Website - www.bluenectardesign.co.uk
Twitter - @bluenectar
Instagram - @bluenectardesign
LinkedIn - Mark Grey

44 min

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