S3 E6: Why Charging More Than Everyone Else Was Our Best Business Decision With Maxim Martin

What does it actually take to build the most expensive spa in London - and why would anyone deliberately price themselves out of reach of most customers?

Maxim Martin, founder of Seven Bali Spa in central London, didn't stumble into luxury. He made a calculated decision to charge more than anyone else, serve a clientele that is 99% non-British, and build a business that runs on retention rather than acquisition. The results speak for themselves.

In this episode, Sabrina and Maxim get into the real economics of running a brick and mortar business in central London, why online businesses are far more competitive than people admit, and what most founders get completely wrong about pricing, cash flow and customer service.

This is not a feel-good founder story. It's an honest breakdown of what it actually costs, what nearly broke them, and why doing less - but doing it better - beat every growth hack they could have tried.

🔑 In this episode:

 •    Why Maxim pivoted from online copywriting to a physical spa - and what AI had to do with it

    •    The real cost of opening a central London space (the numbers will surprise you)

    •    Why 99% of their customers are non-British and what that says about knowing your market

    •    How they survived 18 months of losses without panicking

    •    The pricing psychology behind charging more than everyone else

    •    Why customer retention beats acquisition every single time

    •    The commission structure that transformed their team's attitude to selling

    •    What London businesses consistently get wrong about customer service

Show Notes and Transcript

Visit the website to get the transcriptions, notes and more insights from the episodes:https://n0bspodcasts.com

What is the podcast?

This podcast is for anyone who wants to learn what it’s really like running a business. A realistic view along with insightful and actionable advice. If you’re fed up of hearing the same stories about how successful entrepreneurs are and it just took a morning routine or a few simple steps, then this is the podcast for you. No Bullsh*t Talks is a podcast of REAL conversations between ambitious entrepreneurs, discussing both the highs and the lows of entrepreneurships and all the lessons learned along the way. 🎧

Listen For Free

Apple Podcasts: https://podcasts.apple.com/gb/podcast...

Spotify (You can also watch the video here): https://open.spotify.com/show/7mYsm8O...

Castbox: https://castbox.fm/channel/id4759866?...

Radio Public: https://radiopublic.com/no-bullsht-ta...

RSS Feed: https://anchor.fm/s/464e7ed8/podcast/rss

🙏🏽 Leave A Review

If you enjoy this show, then it really helps if you leave a review. So, please do leave a review and let me know what you think of the show!

Sabrina’s Socials

🌏 Podcast Website: https://n0bspodcasts.com

🌏 Sabrina’s Website: https://sabrinachevannes.com

🎙 Sabrina’s Solo Podcast: https://open.spotify.com/show/3E9VGj2...

📺 Sabrina’s YouTube:    / @sabrinachevannes  

👩🏽‍💻 LinkedIn:   / sabrinachevannes  

📸 Instagram:   / sabzyc  

🐦 Twitter:   / sabzyc  

⏰ TikTok: https://tiktok.com/sabrinachevannes

Maxims's Socials

🌏 7 Bali Spa Website: https://7balispa.co.uk/

📸 7 Bali Spa Instagram: /7balispalondon/

🎙The Experts Hangout Podcast:

https://open.spotify.com/show/40FcEqmKhbRiK4oJrwcbzh

📧 Get in Touch

I love hearing personally from my viewers, so if you have any feedback on any of the episodes or you have a suggestion for someone you’d like me to interview, please feel free to tweet me @sabzyc or find me on Instagram with the same username!