The SaaS Breakthrough Show is an inside look at what is working in marketing for SaaS companies today by the marketers who are in the trenches, experimenting on a daily basis to grow their MRR and build amazing businesses. The SaaS Breakthrough show is brought to you by Demio, an easy-to-use, reliable webinar software built to help marketing and customer-education teams effectively scale their efforts in less time than ever before.
Banzai Looks at the Current Landscape and the Future of Events
Meet Tiara Yracheta-Udziela, Marketing Coordinator at Banzai, where she helps marketers develop engaging and meaningful connections with their customers through all types of events. She has five years of experience executing grassroots marketing strategies, and is always seeking out creative, scalable opportunities to add a human touch and a sense of community to the SaaS industry.
In this episode, you'll discover what personalization, networking, and engagement marketing look like during COVID for in-person conferences, what Tiara thinks the future of in-person marketing events will look like, and what leaders need to consider when making decisions about in-person vs. virtual events. Enjoy!
Virtual Events - Six Tactics To Create Memorable Virtual Experiences
Welcome to a special SaaS Breakthrough Episode with our host and Banzai VP of Marketing, Ashley Levesque, covering Six Tactics To Create Memorable Virtual Experiences.
As marketers, we have the responsibility not only to run events, but to craft memorable experiences that highlight our brand, our humanity, and our desire to connect with our attendees.
In this episode, Ashley will guide you on how to implement each tactic, using examples from her own experience running virtual events. Enjoy!
How Correlated Achieved 70% CTR on Their LinkedIn Brand Awareness Ad Campaign
Meet Breezy Beaumont, the Head of Growth at Correlated, a platform that helps sales teams understand how people use their product. Breezy has tons of hands-on marketing experience in multiple hyper-growth software companies.
In this episode, you'll hear why Breezy decided to launch a LinkedIn advertising campaign to increase brand awareness. You'll then learn step-by-step how to achieve a high click-through rate with LinkedIn ads. Enjoy!
How Qwilr Leveraged Research-Based Content for Lead Gen and Sales Enablement
Meet Christopher Schreiber, Head of Marketing at Qwilr, a software that creates visually engaging sales proposals that stand out and win more business. He's a marketing executive with 15 years of experience in leadership roles at high-growth tech companies.
In this episode, you'll learn how Christopher crafted research-based content by running a survey of 100+ software buyers; what it takes to produce real insights that have lasting power for marketing and sales; and finally, what's changing in the SaaS buying process. Enjoy!
How Weekdone Launched a Spinoff Product From a Successful Segmentation Experiment
Meet Jason Dydynski, Head of Marketing at Weekdone, a toolset for leaders to better guide their team as a whole.
In this episode, you'll learn exactly how Jason started a segmentation experiment to give more promising leads to the sales team, and ended up with an entirely new product for all those not converting on the first. You'll also hear about the challenges of leading new team members when you have tribal and historic knowledge of your company. Enjoy!
How Storyblok Generated 1,500+ Leads and Brand Awareness With Gated Assets
Meet Thomas Peham, the VP of Marketing at Storyblok. There, he helps businesses achieve a higher ROI from their marketing efforts through a future-proof content management system.
In this episode, you'll hear about an incredibly successful lead gen funnel Thomas designed by way of gated assets, which resulted in over 1,500 leads and an MQL-to-SQL ratio of 55%. You'll learn what it means to be a remote-first business, and how that has to be embedded not only in your hiring practices, but also in your culture, your communications, and your rules of engagement. Enjoy!
Brilliant interviews, educational and inspiring!
I love this podcast. David shares so much value and the variety of guests he has on the show is awesome. So many golden nuggets!
Brilliant podcast that has some amazing guests, great insights and a load of inspiration for online business owners everywhere.
Fantastic entry into the marketing world