9 episodes

Inspiring the next generation of CMOs with stories, tips, and strategies from key players in the SaaS industry. New episodes every Wednesday at 6 pm GMT.

SaaS Stories Xavi

    • Business

Inspiring the next generation of CMOs with stories, tips, and strategies from key players in the SaaS industry. New episodes every Wednesday at 6 pm GMT.

    How Groove Helps Companies Support their Customers With Andy Baldacci

    How Groove Helps Companies Support their Customers With Andy Baldacci

    Andy Baldacci, the CEO of SaberSim chats about how GrooveHQ's solution helps startups support their customers and increase customer satisfaction.

    • 18 min
    What is a lead magnet and why do you need one? with Barry Feldman

    What is a lead magnet and why do you need one? with Barry Feldman

    What is a lead magnet? We sat down with Barry Feldman and look at what lead magnets are, why you need them, and he gives examples of lead magnets Ideas that can help you get you more leads.

    • 25 min
    How To Retain Customers And Reduce Churn With Luke Chambers

    How To Retain Customers And Reduce Churn With Luke Chambers

    We sat down with Luke Chambers, founder Raaft.io on this episode of SaaS Stories, to share the story of how he and his team help their users retain customers and reduce churn.

    • 12 min
    What is Content Marketing and Why Is It So Important With Ivan Kreimer

    What is Content Marketing and Why Is It So Important With Ivan Kreimer

    We sat down with Ivan Kreimer of Content Fiesta to look at what content marketing is, why it's important for your startup and how to do it properly so that you can help you attract more traffic and build your authority.

    • 10 min
    How Everlance Makes Mileage And Tracking Expense Tracking Super Simple With Alex Marlantes

    How Everlance Makes Mileage And Tracking Expense Tracking Super Simple With Alex Marlantes

    We sat down with Alex Marlantes, co-founder and CEO of Everlance on this episode of SaaS Stories, to share the story of how he and his team help freelancers track and manage mileage and expenses.

    • 10 min
    A Simple Sales Methodology for B2B SaaS Startups With Alan Gleeson

    A Simple Sales Methodology for B2B SaaS Startups With Alan Gleeson

    One of the biggest challenges of running a SaaS Startup is actually selling your software. You're in a catch 22 situation really, you struggle to sell without brand recognition but you can’t get brand recognition without sales! It doesn’t help that for many SaaS startup founders, their skills lie in their innovative ideas and they may never have had any sales and marketing training at all.

    • 17 min

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