Sabinna, Behind the brand with Founder Sabinna Rachimova

Lone Design Club's Founder Rebecca Morter is joined by Sabinna Rachimova, named one of Forbes '30 Under 30', Founder of eponymous conscious womenswear brand, Sabinna.

Crochet, handcraft, a love for people and planet are deeply embedded within this innovative and forward thinking brand. Sabinna is a contemporary conscious fashion brand for women, ethically produced in Europe. Sustainability is at the heart of this brand, running far beyond the product alone. Sabinna ensures a mindful, transparent and sustainable approach through all aspects of the business.

In this episode, Sabinna takes us deep (and very honestly!) through the early days of fashion university, the challenges that face emerging brands, finding entrepreneurship and what it means to be a sustainable and ethical brand in a post-covid world. Sabinna's unique approach in building her brand is one to learn from, her focus on building experience alongside her collections within her community takes us on a fascinating journey. A storyteller for women and truly honest account of founding a sustainable brand - this episode is a must listen.