Sarat Pediredla shares lessons from a career of pivots

Sarat Pediredla is the CEO of hedgehog lab, he has grown the company from 3 people in the North East of England in 2011 to around 100 people globally with a major presence in the UK & US.

hedgehog lab has been named #1 globally for mobile app development with analysts Clutch and were named in the Financial Times Top 1000 Fastest-Growing European companies 2 years in a row. They have successfully raised Private Equity funding to scale their growth. 

We talk about:

🔸 Creating a sustainable moat

🔸 Getting out of the commodity trap

🔸 From brain surgery to marketing

🔸 Refining the process of identifying the best people

🔸 Winning "Do or die" pitches



Enjoy the conversation

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