Saving the Nation's Houseplants | Jess Saumarez Machine Unlearning

Join us as we chat with Jess Suamarez, co-founder of Hedira, an app that offers smart notifications to help you care for your indoor plants. Over £800m worth of houseplants are thrown away in the UK each year and Hedira was created to help save them. In this episode, Jess shares her journey from the world of big corporates to working in tech start-ups, and offers some brilliant insights and advice on raising investment as well as juggling a start-up alongside a full time job.

In this episode we also cover:


Why naming your house plants can subconsciously help you keep them alive

The important benefits of having a diverse team

The sad tale of Hannah’s sister’s houseplant

Why Hedira decided to grow organically, even after securing investment

Tips on raising investment for women-led businesses

How to stay sane when you’re working full time and growing a side-hustle


Jess finishes up by offering advice to those who are thinking about building a tech startup.

You can download Hedira on the appstore and playstore now.