Scale Her Up: Female business stories and expert tips for business growth and success

Brenda Hector

If you are a female business owner, self-employed freelancer, or girl boss who wants to build a successful business i.e. work less hours, make more money, and get better results from your staff, then this is the podcast for you. Hosted by Dr Brenda Hector MBA from ActionCOACH UK, this podcast provides relatable and accessible business advice and inspiration from successful businesswomen who have been there and done it before you. This podcast is where you can • hear female business stories • share business success • learn how to overcome business challenges • get advice for businesswomen aspiring to success • find out what needs to change • discover how we can bring about that business revolution Only 1 in 3 UK entrepreneurs are female. UK men are 5 times more likely than women to build a business of over £1million turnover If UK women matched UK men in starting and scaling businesses, it would add £250 billion to the UK economy (Alison Rose, The Rose Review of Female Entrepreneurship 2018) As a woman in business, a business coach, and a business growth expert, Brenda’s mission is to help business owners grow their companies, achieve their goals and live the lifestyle of their dreams. She's the help you need to grow your business.

  1. Monotropism, Meltdowns & Managing Change – Building Neuro-Inclusive Workplaces with Marion McLaughlin

    2 DAYS AGO

    Monotropism, Meltdowns & Managing Change – Building Neuro-Inclusive Workplaces with Marion McLaughlin

    In this powerful episode of Scale HER Up – The Female Entrepreneurs Show, I’m joined by Marion McLaughlin, founder of Aurora – an autistic-led business that supports organisations to better understand and work with autistic and neurodivergent people. After years in the third sector delivering “womb to tomb” services for autistic people, Marion hit burnout trying to juggle passion with an unsustainable workload. Starting a business was never on their to-do list – yet Aurora has become the most aligned, impactful way for them to use their lived and professional experience.  Marion is autistic, non-binary and disabled, and brings a deeply intersectional lens to the conversation. We talk honestly about what it really feels like to be autistic in noisy workplaces, in healthcare systems that often don’t listen, and in a political climate that is challenging for trans and non-binary people. They share how concepts like monotropism(interest-based attention and “flow tunnels”) can be a superpower at work – if leaders understand how to support it.  This episode is full of practical advice for managers and business owners: how to respond when someone discloses they’re autistic, why “can you just pop into my office later?” can trigger panic, and how to manage change in ways that respect people’s sensory needs, energy levels and humanity. Marion also talks about creating Autistic Pride Aberdeen, developing courses like “My Child Is Autistic – What Now?”, and why good allies and “accomplices” are essential if we want a genuinely inclusive world.  If you want your business to be safer and more supportive for autistic, neurodivergent and gender-diverse people – this conversation is a must-listen. In this episode, we cover:Marion’s journey from teacher and third-sector CEO to founder of autistic-led consultancy AuroraMarion McLaughlinWhy disclosing autism at work is an act of bravery – and how managers should respondPractical examples of reasonable adjustments: lighting, noise, sensory needs, flexible dress codes and moreHow not to respond when someone says the environment is difficult for them (“nobody else has a problem with it…” vs “thank you for telling me”) The impact of big life transitions (moving house, pregnancy, menopause, marriage) on autistic support needs and performance at workThe brilliant Star Trek analogy: why you can’t expect staff to operate at “Warp 9.9” all the timeThe quote we all need: “If the most I have to give today is 40%, and I give 40%, I’ve still given 100% of what I’ve got.” Monotropism explained – attention tunnels, deep focus and why constant task-switching is so costlyHow everyone (not just autistic people) can use monotropism principles to get into flow and do better workWhat businesses get wrong – and right – about supporting non-binary and trans team membersWhy inclusive toilets, policies and explicit support for trans and autistic staff really matter right now The story of Autistic Pride Aberdeen, info-dump events, giant bubbles in the park and building joyful autistic community  Marion McLaughlin is the founder of Aurora, an autistic-led organisation providing training, consultancy and one-to-one support around autism and neurodiversity. A former primary school teacher and charity CEO, Marion has supported autistic people of all ages in “womb to tomb” services and now works with businesses, schools, universities, charities and healthcare providers to create more neuro-affirming environments.  Autistic,

    48 min
  2. Put Yourself on Your Own Calendar: Patricia Noel Drain on Working Less, Making More (After 50)

    6 DAYS AGO

    Put Yourself on Your Own Calendar: Patricia Noel Drain on Working Less, Making More (After 50)

    Patricia Noel Drain, founder of Patricia Drain & Associates, author of 14 books, former teacher and executive recruiter turned mentor for women 50+. Patricia helps female entrepreneurs over 50 work less and make more—doing what they love. We talk reinvention, building saleable businesses with systems (she created 27 to step out of day-to-day), and designing life around freedom, not busyness. She shares the health scare that forced a reset, the power of digital productsand high-ticket offers, and why women must give themselves permission to earn well. Expect practical prompts to find your zone of genius, say no to misfit work, and—above all—put yourself on your own calendar. In this episode: Why she mentors women 50+ to work less, earn more—and how reinvention often starts at 50.From brick-and-mortar recruiter to exit: building 27 systems so the business could run (and sell) without her.Health wake-up call → boundaries: freedom is the point; schedule you first.Digital products and packaging expertise; thinking bigger with values-aligned, high-ticket containers.Writing 14 books (including a children’s book about self-worth) after being told she “couldn’t write.”Coaching mindsets: “You can’t sell you,” “Just because you can doesn’t mean you should,” and follow your flow.Advice to her 18-year-old self: think bigger, then bigger again—there are no limits except the ones you set.

    37 min
  3. Honesty Over Hype: How Victoria Vyalikova Built a Specialist B2B Agency (and Uses AI Well)

    13 NOV

    Honesty Over Hype: How Victoria Vyalikova Built a Specialist B2B Agency (and Uses AI Well)

    Victoria Vyalikova, founder of Brand House, a digital marketing agency serving B2B and professional services from Aberdeen to international markets. We talk about building a specialist-first team, the associate model, and why honesty and transparency are the ultimate growth levers. Victoria shares her journey from Big Four marketing to launching during downturns, navigating COVID, and treating AI as a productivity booster—not a replacement for human judgment. We dig into people-pleasing, perfectionism, pricing fairly when AI speeds work up, and the real “juggle vs. balance” of a founder’s life.  In this episode: From EY/KPMG to founder: spotting the local digital gap and starting as a white-label freelancer before hiring in-house.The associate model: why deep specialists beat generalists, and how to find, test, and keep great partners.Values in action: “hard truth over comfortable lie,” expectation-setting, and saying no to conflicting goals.Resilience through shocks: oil crash, COVID, and today’s uncertainty—what held, what changed, what grew.AI at work: where it helps (analysis, content, reporting), where nuance matters, and why she reduced prices as efficiency rose.Personal growth: recovering people-pleaser, perfectionism, therapy/coaching, and redefining “balance” as intentional trade-offs.Early roots: tutoring at 13, problem-solving as an identity, and choosing a career built on earned autonomy. Timestamps: 00:00 Intro & Brand House focus (B2B/professional services) • 05:00 Specialist team & associates • 09:30 Reframing creativity • 11:00 Honesty, expectations, and saying no • 15:00 People-pleasing & perfectionism • 19:00 Riding downturns • 20:30 COVID: mental health, demand spike, onboarding associates • 24:00 AI as opportunity, not threat • 27:00 Pricing with integrity in the AI era • 30:00 Entrepreneur or accident? Problem-solver origins • 33:00 Women as do-ers: “What are we going to do now?” If you’re a female founder aiming for £1m+ turnover by 2030, book a 30-minute coaching chat with Brenda for a practical action plan https://bit.ly/brencares

    35 min
5
out of 5
9 Ratings

About

If you are a female business owner, self-employed freelancer, or girl boss who wants to build a successful business i.e. work less hours, make more money, and get better results from your staff, then this is the podcast for you. Hosted by Dr Brenda Hector MBA from ActionCOACH UK, this podcast provides relatable and accessible business advice and inspiration from successful businesswomen who have been there and done it before you. This podcast is where you can • hear female business stories • share business success • learn how to overcome business challenges • get advice for businesswomen aspiring to success • find out what needs to change • discover how we can bring about that business revolution Only 1 in 3 UK entrepreneurs are female. UK men are 5 times more likely than women to build a business of over £1million turnover If UK women matched UK men in starting and scaling businesses, it would add £250 billion to the UK economy (Alison Rose, The Rose Review of Female Entrepreneurship 2018) As a woman in business, a business coach, and a business growth expert, Brenda’s mission is to help business owners grow their companies, achieve their goals and live the lifestyle of their dreams. She's the help you need to grow your business.

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