School of Podcasting - Plan, Launch, Grow and Monetize Your Podcast

Dave Jackson
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School of Podcasting - Plan, Launch, Grow and Monetize Your Podcast

You want to start a podcast, but you’re unsure where to start. You need advice on how to grow or monetize your show, and stop being so scared that it won’t work! I can help by showing you what mistakes NOT TO MAKE and much more. Subscribe to the show and soak in the 18+ years of podcasting experience from Podcaster Hall of Fame Inductee Dave Jackson.

  1. Eavesdrop on a Podcast Coaching Session: Your Path to Podcaster Clarity

    3 DAYS AGO

    Eavesdrop on a Podcast Coaching Session: Your Path to Podcaster Clarity

    Starting a podcast can feel overwhelming, but understanding the essential questions to address can simplify the process significantly. Join Dave Jackson as he coaches Alex Lorre through a consulting call, highlighting crucial considerations for both aspiring and established podcasters. From identifying your target audience to defining the goals of your show, this conversation covers the fundamental aspects that every podcaster must contemplate. Dave emphasizes the importance of a clear podcast name that resonates with listeners and conveys the intended content effectively. Additionally, the episode explores monetization strategies, creative formats, and the necessary tools to help your podcast thrive in a competitive landscape. Got Feedback On This Episode? I'd love to hear what you thought about this episode. If you have a minute or two, it's less than five questions and works great on your phone or computer.  Share Your Thoughts Mentioned In This Episode Join the School of Podcasting Community Profit From Your Podcast Book Power of Podcasting Network Dave's YouTube Channel Dave's Podcasting Newsletter Buy Dave a Coffee Put Dave In Your Pocket Where Will Dave Be? Question of the Month schoolofpodcasting.comlearnpodpage.comaskthepodcastcoach.compodpage.comcanva.comnamecheap.comcoolerwebsites.combuzzsprout.comcaptivate.fmlibsyn.comblubrry.comrss.comconvertkit.commailerlite.comheartbeat.chatElgato Webcam Proa...

    48 min
  2. Maximize Listener Engagement with Podcast Chapters

    30 SEPT

    Maximize Listener Engagement with Podcast Chapters

    Chapters in podcast episodes allow listeners to easily navigate content, enhancing their listening experience by allowing them to skip to segments they find most intriguing or relevant. Dave Jackson explores the evolution and utility of chapters, reflecting on his initial disdain and eventual reliance on them. Dave invites podcasters to share their perspectives, highlighting a range of opinions from enthusiastic advocates to skeptics who worry chapters might disrupt the listener's engagement. Tools like Hindenburg and Descript are spotlighted for their ability to integrate chapters seamlessly, while AI-driven solutions from hosts like Buzzsprout and Captivate are emerging to automate the process. As the podcasting landscape evolves, chapters are becoming a valuable feature for both content creators and audiences, though their adoption remains a personal choice, influenced by the podcast's format and the creator's goals. All opinions are ours. Some links are affiliate links, meaning if you buy something through a qualifying link, we might make a small commission at no additional cost to you. As Amazon Associates, we earn from qualifying purchases. Mentioned In This EpisodeEthan Reese - Daily Sports Podcast David Hooper - Build a Big Podcast Paul Taylor - Pass ACLS John Wilkerson - Struggling For Purpose Ralph Estep Jr - Ask Ralph Stephanie Graham - NoseyAF York - Welcome to Earth Stories Zo Richardson - Back Look Cinema Captivate Buzzsprout Blubrry Transistor Podhome Pocketcasts Podurama Hindenburg Switchy Link Tracker Quick Video on Chapters Mentioned in this episode: Live Appearances I'd love to see you at these events. Please stop by and say hi! My full list is at the link below: Where Will I Be? Question of the Month:...

    49 min
  3. AI For Podcasters (Part I) 26 Resources

    23 SEPT

    AI For Podcasters (Part I) 26 Resources

    Today we’re unpacking a world of AI tools and their applications in podcasting. I start by asking ChatGPT what the top uses for ChatGPT (and you'll be surprised) are. We also discuss the crucial balance between leveraging AI for efficiency and maintaining the credibility and trust of your audience. If you lose your integrity, you may never get it back. Above all, NEVER have AI make content that is made public without human interaction. Full description at schoolofpodcasting.com/950 Check out this video of Castmagic picking out the companies and URLS for this episode (there are quite a lot). Question of the MonthSome podcasters spend time putting in chapters that include artwork and links. Where are you when it comes to chapters? Did you know they exist? Do you use them in your show? As a listener, do you like them? Hate them? Click the link and let me know (and don't forget the name, elevator pitch, and link to your show). I need your answer by 9/27 Click Here to Upload/Record Your Answer Question of the Month Got Feedback On This Episode? I'd love to hear what you thought about this episode. If you have a minute or two, it's less than five questions and works great on your phone or computer.  Share Your Thoughts Thinking of Starting a Podcast? Are you considering diving into the dynamic world of podcasting? Look no further! Join the School of Podcasting community today and unlock a wealth of knowledge and support tailored just for you. As someone with decades of life experience, your voice is invaluable, and podcasting offers a unique platform to share your wisdom, stories, and passions with the world. With our step-by-step guidance and personalized approach, you'll easily navigate your podcasting journey, turning your ideas into captivating audio experiences. As a special bonus, use the coupon code "listener" to embark on your podcasting adventure with exclusive savings. Don't the voice in your head hold you back – embrace the power of podcasting and join us at the School of Podcasting today! Go to https://www.schoolofpodcasting.com/listener   Mentioned In This Episode Join the School of Podcasting Community Profit From Your Podcast Book Power of Podcasting Network Dave's YouTube Channel Dave's Podcasting Newsletter a href="https://www.buymeacoffee.com/davejackson" rel="noopener noreferrer"...

    52 min
  4. Tom Webster: The Importance of Editing Your Show

    16 SEPT

    Tom Webster: The Importance of Editing Your Show

    In this episode of the School of Podcasting (episode 949), we get some great insights from media research expert Tom Webster. With a focus on optimizing podcast content and strategy, Tom and Dave explore common pitfalls that podcasters face, particularly the importance of engaging content from the outset. They discuss practical tips on improving podcast narrative and editing, handling advertiser concerns, and leveraging audience feedback to refine your podcast. Whether you're a seasoned podcaster or just starting, this episode provides valuable lessons on creating captivating content that resonates with listeners and satisfies advertisers. Don't miss the unique strategies and actionable advice that could transform your podcast into a must-listen show. About Tom WebsterTom Webster is a partner at Sounds Profitable, dedicated to setting the course for the future of audio. He has thirty years of experience in streaming, podcasting, audiobooks, terrestrial radio, and everything else that we stick in our earballs. In his previous work, with Edison Research, Webster was the co-author of the annual Infinite Dial® study, the longest-running study of consumer media habits since 1998, as well as the Share of Ear® and Edison Podcast Metrics studies. With Sounds Profitable, his body of work includes dozens of the most influential reports in podcasting, and he is one of the most widely cited audio researchers in the world. Got Feedback On This Episode? I'd love to hear what you thought about this episode. If you have a minute or two, it's less than five questions and works great on your phone or computer.  Share Your Thoughts Mentioned In This Episode Join the School of Podcasting Community Profit From Your Podcast Book Power of Podcasting Network Dave's YouTube Channel Dave's Podcasting Newsletter Buy Dave a Coffee Put Dave In Your Pocket Where Will Dave Be? Question of the Month The Audience Is Listening: A Little Guide to Building a Big Podcast Book Tom's Webster's Website for the Book Sounds Profitable Podcast Guru App Podpage (website builder for Podcasters) Listen Notes Chartable a href="https://www.ftc.gov/business-guidance/resources/disclosures-101-social-media-influencers" rel="noopener...

    38 min
  5. When, What, and How to Outsource Some of Your Podcast Production

    9 SEPT

    When, What, and How to Outsource Some of Your Podcast Production

    If you're thinking of outsourcing some of the tasks involved with your podcast, this episode is for you. What is involved with creating an episode? What parts should I outsource? Where do I find an editor? How much does it cost? Mentioned In This Episode Join the School of Podcasting Community Profit From Your Podcast Book Power of Podcasting Network Dave's YouTube Channel Dave's Podcasting Newsletter Buy Dave a Coffee Put Dave In Your Pocket Where Will Dave Be? Question of the Month Ask Ralph Podcast: Christian Finance The Pharmacists Voice Next Day Audio Editor Podcast Editor Academy Steve Stewart "Find an Editor" tutorial an form Descript Vide and Audio Editor with AI Opus Clip AI Video Clip Creation Tool ClipGen AI Video Clip Creation Tool Auphonic audio leveler and hiss removal Otter transcription Castmagic - AI Tool for Podcasters Capsho - AI Marketing tool for Podcasters Maximize Listener Engagement with Effective Podcast Interview Strategies SOP Episode Podcast Rewind: Insider Secrets to a Top 100 Podcast How to Monetize Your Podcast Even With a Small Audience | Dave Jackson The Steps To Create a Podcast EpisodeResearch GuestResearch ContentGuest SchedulingSetup and test EquipmentRecord EpisodeAudio EditingAudio MasteringTranscriptionUpload to Media HostWrite Show NotesCreate Episodic ArtworkAdd to WebsitePost to Social...

    47 min
  6. Understanding Platform Fees: Best Options for Podcast Donations and Premium Content

    2 SEPT

    Understanding Platform Fees: Best Options for Podcast Donations and Premium Content

    Value for Value or (podcasting 2.0) is NOT just about streaming Satoshi's (a very small amount of bitcoin). Today, we will discuss asking for support and what tools fit best for your situation. I may earn a small commission for some of these as I participate in their affiliate program. This costs you nothing and supports the show. Got Feedback On This Episode? I'd love to hear what you thought about this episode. If you have a minute or two, it's less than five questions and works great on your phone or computer.  Share Your Thoughts Platforms Discussed:Donation Only (No RSS Tools) Paypal Buy Me a Coffee Fanlist Kofi Premium Content Tools Supercast Patreon Memberful Hello Audio Captivate Buzzsprout All of these platforms have their own strengths. If I just wanted to accept money, I'd use Buy Me a Coffee. If I wanted to sell premium content, I would use Supercast (although Captivate and Buzzsprout are very attractive if you are using them for hosting). Supercast has a super easy onboarding for new listeners with a two-click install, and their percentage is in alignment with others (if not less). Keep In Mind: A show with WOW content will likely get around 3% of its audience to engage. New podcasters should focus on building great content and their audience instead of monetizing, which can lead to disappointment. There are MANY other ways to make money with your podcast besides advertising and asking for support. See my book Profit From Your Podcast. Full details at schoolofpodcasting.com/947 Because of PodcastCongrats to James Cridlan of Podnews who was asked to come on BBC News and discuss the new deal with Kelsie brothers podcast. Check out how this happened in his article. Jen Bryney of Congressional Dish got to cover both the Republican and Democratic party events via her connections with C-Span. Jenn your video from outside the DNC was touching. Keep up the great work. Join the School of Podcasting Community Risk-Free Are you looking to start your own podcast but don't...

    48 min
  7. Podcast Movement Reflections 2024 from DC - Now With Plugins!

    26 AUG

    Podcast Movement Reflections 2024 from DC - Now With Plugins!

    Today I reflect on my trip to Washington DC to Podcast Movement 2024. We talk about the gear, some presentations, some things that could only happen at Podcast Movement in DC, and why there wasn't any carpet. I used the Rode Interview Pro Portable Microphone to record some interviews in the very noisy vendor hall. With this in mind, I thought I'd talk about plugins that can clean things up. Full show notes are on the website. Join the School of Podcasting Community Risk-FreeAre you looking to start your own podcast but don't know where to begin? Look no further than the School of Podcasting. Our comprehensive online courses and one-on-one coaching will teach you everything you need to know, from equipment and editing to marketing and monetization. With our proven methods and unlimited one-on-one consulting, you'll be creating high-quality, engaging content in no time. Say goodbye to the frustration and uncertainty and hello to a successful podcasting career with the School of Podcasting. Use the coupon code schoolofpodcasting.com/listener to save on a monthly or yearly subscription. MENTIONED IN THIS EPISODERode Interview Pro Portable Microphone $244ish https://supportthisshow.com/rodeinterviewpro Shure Movmic Wireless Mics (small - great for video) https://geni.us/shure-movmic PodProtect https://podprotect.email/ GW Centeric (Greg Wells) $36 https://supportthisshow.com/gwcentral Clarity VX Noise Removal $39 https://supportthisshow.com/calrityvx Accentize DX Revive Pro $299 https://www.accentize.com/dxrevive/ Descript Studio Sound https://supportthisshow.com/descript Scheps Omni Channel 2 $39 https://supportthisshow.com/scheps Audio Sigma Podmobile $359 https://audiosigma.com/ 10 Free Plugins for Garageband (AU not VST) https://www.musicianwave.com/free-garageband-plugins/ Adobe Enhance https://podcast.adobe.com/enhance Dealcasters Chris and Jim https://www.podpage.com/dealcasters/about/ Paul Colligan's Podcast Partnership a href="https://podcastpartnership.com"...

    57 min
  8. These Two Words Cost Him Millions of Dollars

    19 AUG

    These Two Words Cost Him Millions of Dollars

    DISCLAIMER: Today's show contains adult content. Maybe listen to this one when the kiddies aren't around. Today, I share some insights that will explain why I spent close to $400 to fly to Atlanta for one day. Then I share some stories about some strange laws in the UK that are getting people arrested for posting memes and two words that cost a comedian millions of dollars. Mentioned In This Episode Join the School of Podcasting Community Profit From Your Podcast Book Power of Podcasting Network Dave's YouTube Channel Dave's Podcasting Newsletter Buy Dave a Coffee Put Dave In Your Pocket Where Will Dave Be? Question of the Month Without Warning Podcast Podcaster Happy Hour Gamertag Radio GARM Tom Segura Your Mom's House Getting Fired From McDonald's Libsyn to Use Barometer Jim and Chris from Dealcasters Mentioned in this episode: Live Appearances I'd love to see you at these events. Please stop by and say hi! My full list is at the link below: Where Will I Be? Question of the Month: Promoting Interviews How do you approach a podcast host if you are the guest about having them promote the episode, and likewise when you are the host, how do you like to be approached. I need your answer by October 25, 2024 at www.schoolofpodcasting.com/question Thanks to Kim Newlove from the Pharmacist's Voice Question of the Month Everything Your Need - Everywhere Your Need It - Every Question Answered Are you ready to take your podcasting skills to the next level? Look no further than the School of podcasting. The number one site for learning how to podcast. Here’s why: First, you can learn everything you need to know everywhere you go. Whether you’re on your phone, computer, tablet, or TV, the best resources are right here. Second, anytime you have a question, Hall of Fame Podcaster Dave Jackson is just one click away, and offers unlimited coaching. Throw in the amazing podcaster community that can guide you every step of the way and you have yourself a...

    43 min
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4.9
out of 5
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About

You want to start a podcast, but you’re unsure where to start. You need advice on how to grow or monetize your show, and stop being so scared that it won’t work! I can help by showing you what mistakes NOT TO MAKE and much more. Subscribe to the show and soak in the 18+ years of podcasting experience from Podcaster Hall of Fame Inductee Dave Jackson.

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