Together with Sports Marketing Scotland (http://sportsmarketingscotland.co.uk/) 's Chris Samson, the Scottish FA's Scottish Football Marketing Podcast is designed to help give clubs practical advice on a number of marketing, PR and commercial topics.
Hosted by Michael Bochel (Digital Manager at the Scottish FA) and Chris, we explore a different topic each week speaking to someone from within Scottish Football or an expert in the field with sole of aim of helping Scottish clubs with their own activity.
If you have a topic you would like us to cover please get in touch:
@MichaelBochel (www.twitter.com/michaelbochel) @SportsMarketingSco (www.twitter.com/sportsmarketingsco)
No Scotland No Party - Qualification Behind the Scenes
In a special one-off episode of the Scottish Football Marketing Podcast, Chris spoke to Michael about all that went on behind the scenes from a digital and social perspective on the night Scotland qualified for UEFA EURO 2020.
Scottish Women's Football Marketing with Robert Wilson (SWF)
Chris and Michael were joined by Robert Wilson from SWF to discuss about marketing in Scottish Women's Football including the challenges and opportunities as well as getting a greater insight into life behind the scenes at SWF.
Marketing Club X (Pure Fitbaw Special)
This podcast was originally recorded for the Pure Fitbaw Podcast.
Chris and Michael were given a special brief on how they would market Club X and were invited onto the Pure Fitbaw Podcast to discuss how they would tackle the brief. The boys covered a number of different areas from setting a vision and identity for Club X to fan experience, strengthening their position in the community and various other ways of increasing revenue.
Thank you to Gavin at Pure Fitbaw for allowing us to publish the audio too.
Fan Fundraising Initiatives at Clyde FC with Ian Fitzpatrick
Ian Fitzpatrick from Clyde FC joined Michael and Chris to discuss the various fan initiatives going on at the club including club ownership, digital season cards and rewards schemes.
Inside Caledonian Braves with Chris Ewing
Caledonian Braves are not your typical Scottish non-league club. Their aim to give our fans a voice and a vote and they have recently launched their new app, released a documentary and are on the hunt for Non-Executive Directors to join the club.
We hear from the Brave's founder Chris Ewing about the journey so far from Edusport Academy to OurFootballClub.com and now the Braves, the tough lessons he has had to learn and what the plans are for the future.
Inside Bohemian FC with Daniel Lambert
Bohemians in Ireland have been on one hell of journey over the past decade. From nearly going out to business the member owned club have seen a complete transformation off the pitch despite not winning any trophies in that time.
We got Daniel Lambert, Commercial and Marketing Director at Bohemian FC to give us some insight into the work that has been going at the club and what Scottish football clubs could learn from their journey.
Hosted by Michael Bochel (Scottish FA) & Chris Samson (Sports Marketing Scotland)