SEASON 2 EPISODE 2: Making Data Quality Sexy ft. Alasdair Moore

Alasdair Moore,  CEO of high-growth data quality pioneers IDS, talks to Becky about an exploding world of data, what marketers need to do,  and what happens when your data is being degraded - fast.

IDS have embraced the idea of Venture Marketing - swapping a proportion of agency fees in exchange for a share of revenue.  Why? Is it working? And how might this change the agency model - for good? 

Let me know if you like this episode by sending a 👍🏼 or a 👎🏼, and let me know what you’d like to hear next!

For more insights and to stay up to date with all the latest information from BH&P, visit our website, or follow us on LinkedIn.

BH&P is a B Corporation, certified in September 2023, and on a mission to create meaningful growth for brands with purpose. From scale-up to Enterprise, we're here to help.