24 min
SEASON 2 EPISODE 2: Making Data Quality Sexy ft. Alasdair Moore No Bull Marketing Ideacast
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- Marketing
Alasdair Moore, CEO of high-growth data quality pioneers IDS, talks to Becky about an exploding world of data, what marketers need to do, and what happens when your data is being degraded - fast.
IDS have embraced the idea of Venture Marketing - swapping a proportion of agency fees in exchange for a share of revenue. Why? Is it working? And how might this change the agency model - for good?
For more insights and to stay up to date with all the latest information from BH&P, visit our website, or follow us on LinkedIn.
BH&P is a B Corporation, certified in September 2023, and on a mission to create meaningful growth for brands with purpose. From scale-up to Enterprise, we're here to help.
Alasdair Moore, CEO of high-growth data quality pioneers IDS, talks to Becky about an exploding world of data, what marketers need to do, and what happens when your data is being degraded - fast.
IDS have embraced the idea of Venture Marketing - swapping a proportion of agency fees in exchange for a share of revenue. Why? Is it working? And how might this change the agency model - for good?
For more insights and to stay up to date with all the latest information from BH&P, visit our website, or follow us on LinkedIn.
BH&P is a B Corporation, certified in September 2023, and on a mission to create meaningful growth for brands with purpose. From scale-up to Enterprise, we're here to help.
24 min