Season 5, Episode 5: Neuromarketing and the decisions that make us who we are (with guest Katie Hart)

Dahlia is joined by Katie Hart to discuss the topic of Neuromarketing, what it is and how it impacts our stress levels, our decision making and our clothes.

Katie explains Neuromarketing is the place where neuroscience meets marketing helping us to make the decisions that shape who we are. She explains that 95% of our decisions are driven by our subconscious and gives some tips on how we become more self aware.

The conversation includes:

-An explanation of how stress can impact our decision making and attitude to risk

- Why we force ourselves to spend time in a 2D Digital world but our brains are not always designed for it

- Why our dopamine rush is linked to the anticipation of doing thng - and the reality can be an anti climax

- Top tips on understanding how neuromarketing can help you dress with authority

- A reflection on why our underwear can make us feel invincible!

Katie Hart has created a career out of bringing together psychology, neuroscience and marketing - disciplines which compliment each other, but are rarely used together to their full potential. Having studied and worked in this emerging field for over 15 years, she has a vast array of experience and knowledge which she confidently shares with her audiences. 

Katie is passionate about ensuring marketers understand and appreciate the critical role humans play within the marketing process, and the challenges and opportunities these provide.

Her sessions are insightful and enlightening, making potentially complex neuroscience content accessible, digestible and fun. 

In 2022, Katie completed a Masters in Applied Neuroscience, passing it with distinction. She utilises this academic knowledge to create innovative neuromarketing research, and identify unique opportunities on behalf of her customers (who include Unilever, Honda and Lloyds Banking Group).

As a Fellow of the Chartered Institute of Marketing, Katie is also a tutor for the world renowned Cambridge Marketing College, specialising in Customer Insights.

Katie has delivered sessions for small and large groups, within a wide range of corporate settings, a number of schools and even as part of an ongoing programme within prisons.