24 episodes

Shelf Impactors™. Brought to you by Blue Nectar Design and hosted by Mark Grey & Lisa Hastings, this podcast series is based around the world of branding and packaging design. Breaking down the secrets of the movers and shakers within the industry and delving into how we can learn from those at the top of their creative game.

Shelf Impactors™ Branding and Packaging Design Blue Nectar Design

    • Arts
    • 5.0 • 1 Rating

Shelf Impactors™. Brought to you by Blue Nectar Design and hosted by Mark Grey & Lisa Hastings, this podcast series is based around the world of branding and packaging design. Breaking down the secrets of the movers and shakers within the industry and delving into how we can learn from those at the top of their creative game.

    #S2E15 Shelf Impactors™ Wellness Trends for 2021 and beyond

    #S2E15 Shelf Impactors™ Wellness Trends for 2021 and beyond

    #S2E15 Shelf Impactors™
    'Wellness Trends' (Wellness Trends for 2021 and beyond)
    with Mark Grey and Lisa Hastings

    Wellness trends for the Brand New World! Mark and Lisa break wellness down into a few categories - discuss how this crazy year has made us all rethink so many aspects of 'wellbeing' - from the rise in Sanitiser (and Bold Pivot catalysts) to the need to take time out - but in!

    1. THE NOVEMBER CHALLENGE CHECK IN!
    - Lisa on Keto
    - Mark on Carnivore

    2. SLEEP
    - Hacking circadian rhythms, neutraceuticals - CBD and beyond…

    3. MINDFULNESS
    - Rise in meditation apps and nootropics (natural brain calming in a year of Anxiety)
    - Loneliness, how are we learning to be more connected

    4. IMMUNITY
    - Foods/ diet trends (nutrition hacking)/vitamins

    5. EXERCISE
    - Virtual worlds - HUGE rise in tech.

    6. THE FUTURE OF WELLNESS/ WELLBEING
    - what excites us most about the future in the WELLNESS Space?

    ---------------------------------

    Additional reference links:

    Functional Beverages
    https://www.beveragedaily.com/Article/2020/11/21/Free-Rain-founder-The-original-brand-name-was-Trip-but-people-thought-we-were-taking-them-on-a-different-kind-of-journey

    Nootropics
    https://www.farrinstitute.org/best-nootropics/

    Ikea - DIY Dementia friendly homes
    https://www.dezeen.com/2020/11/15/hack-care-ikea-diy-dementia-friendly-homes/

    Dan Schawbel asks Dr. Edith Eger about the Holocaust
    https://podcasts.apple.com/au/podcast/5-questions-with-dan-schawbel/id1401344839?i=1000499892631

    ---------------------------------

    Lisa Hastings:
    Website - www.lisahastings.me
    Twitter - @shoebox20
    Instagram - @shoebox20
    LinkedIn - Lisa Hastings

    Mark Grey:
    Website - www.bluenectardesign.co.uk
    Twitter - @bluenectar
    Instagram - @bluenectardesign
    LinkedIn - Mark Grey

    • 53 min
    #S2E14 Shelf Impactors™ Future of Food

    #S2E14 Shelf Impactors™ Future of Food

    #S2E14 Shelf Impactors™
    'Future of Food' (Food Trends for 2021 and beyond)
    with Mark Grey and Lisa Hastings

    This year has been a whirlwind, and it’s not over yet. In Jan we talked about consumer trends, we both have a vast career in food/beverage branding, we discussed free from an eon ago, so what are we seeing now - and how has the pandemic affected these trends?

    1. What are the key MACRO trends?

    (Sustainability drives Veganism & Shopping local)

    2. Macro Trends key thoughts

    - SUSTAINABILITY, SNACKIFICATION, FRAGMENTATION,
    NATURALLY FUNCTIONAL

    3. What food fixes are we seeing?

    - Gluten Free is long gone, there are THOUSANDS of milk alternatives on the market - we’re almost shamed for asking for dairy…when did it shift.
    - The Paleo has transitioned to Keto/Gut Health - why?
    - Are we convinced?

    4. Digestive Wellness (have some guts

    - Low Carb/No Carb - Keto - Fat FULL
    - Plant based, Reinventing Sweetness - No sugar
    - Meat Reimagined, Mood Food (CBD, Good when feels bad, etc)

    5. Our November Challenge!

    ---------------------------------

    Additional reference links:

    Grass Fed Meats
    https://www.thedorsetmeatcompany.co.uk/about/100-grass-fed-meat/

    Low Sugar Chocolate
    https://www.bbcgoodfood.com/howto/guide/20-food-trends-2020

    Functional Foods
    https://www.realsimple.com/food-recipes/shopping-storing/food/whole-foods-food-trends-2021

    https://medium.com/ipg-media-lab/the-future-of-food-is-functional-31b8cdaaab87

    ---------------------------------

    Lisa Hastings:
    Website - www.lisahastings.me
    Twitter - @shoebox20
    Instagram - @shoebox20
    LinkedIn - Lisa Hastings

    Mark Grey:
    Website - www.bluenectardesign.co.uk
    Twitter - @bluenectar
    Instagram - @bluenectardesign
    LinkedIn - Mark Grey

    • 1 hr 6 min
    #S2E13 Shelf Impactors™ Interview with Girish Jhunjhnuwala

    #S2E13 Shelf Impactors™ Interview with Girish Jhunjhnuwala

    #S2E13 Shelf Impactors™
    'Interview with Girish Jhunjhnuwala', founder and owner of Ovolo Hotels and Ovolo Group

    In this episode Lisa and I are extremely lucky to be joined by the founder and owner of Ovolo Hotels and the Ovolo Group, Girish Jhunjhnuwala.

    Girish, an extremely inspirational and successful entrepreneur, shares his experiences with us about the growth of the Ovolo brand which has proudly very recently celebrated it's 10th year.

    The Ovolo Group currently own and run 10 independent boutique hotels, in both Hong Kong and Australia with plans a foot to open the doors to many more.

    Within the podcast Girish talks to us about what it means to be an entrepreneur and how risk taking has been part of his mainstay as he has grown his organisation. He also provides us with his definition of passion (more so at what point work ultimately becomes a passion).

    Girish shares his valuable knowledge around what it takes to create a truly unique hotel brand and furthermore demonstrates the importance of creating a brand with an emotional connection to it's customer.

    As with almost all visionaries, Girish prides himself on his own drive for continual innovation within his organisation.

    ---------------------------------

    Additional reference links:

    http://www.ovologroup.com
    http://www.ovolohotels.com

    LinkedIn - Girish Jhunjhnuwala
    Instagram - @girishjovolo

    ---------------------------------

    Lisa Hastings:
    Website - www.lisahastings.me
    Twitter - @shoebox20
    Instagram - @shoebox20
    LinkedIn - Lisa Hastings

    Mark Grey:
    Website - www.bluenectardesign.co.uk
    Twitter - @bluenectar
    Instagram - @bluenectardesign
    LinkedIn - Mark Grey

    • 48 min
    #S2E12 Shelf Impactors™ Being Brave or Taking a Risk?

    #S2E12 Shelf Impactors™ Being Brave or Taking a Risk?

    #S2E12 Shelf Impactors™
    'Being Brave or Taking a Risk?' (Courage v Recklessness)
    with Mark Grey and Lisa Hastings

    Every single person on this planet has to make multiple decisions everyday. Sometimes these decisions require us to be brave while some involve a degree of risk.

    Those of us in the creative industries are tasked to make bold decisions everyday relating to helping our clients grow their brands and businesses. The decision making process we go through is often assisted greatly by supporting research and market analysis mitigating the possible risks of making a poor choice.

    In this podcast Mark and Lisa light heartedly discuss how the decisions we all make come with a degree of risk attached and require an element of bravery in the process. The scale of both these actions are invariably measured by the individual making that decision by assessing the severity of the outcome.

    1. Risk v Bravery

    - Can we form a difference between the two definitions or are they mutually aligned?

    - Examples of brands and businesses that have overcome adversity through being brave and taking 'calculated' risks.

    - Where do Lisa and Mark see themselves on the subject relating to their own personal values.


    2. Timing - Is there a right time to be brave? Can this be quantified?

    - What does 'good' bravery look like?


    ---------------------------------

    Additional reference links:

    Bareknuckle - Brand Marketing with a punch!
    https://www.bareknuckle-branding.com/branding-reno/brands-that-took-risks/

    POWER OF VULNERABILITY - TED TALK
    https://www.ted.com/talks/brene_brown_the_power_of_vulnerability?utm_campaign=tedspread&utm_medium=referral&utm_source=tedcomshare

    PODCAST Future of Food
    https://lnns.co/A5H4jMiW8Dc

    Marketing Week Stats
    https://www.marketingweek.com/brave-advertising-diffifcult-times-coronavirus/

    Creatives are born to be brave
    https://getpocket.com/explore/item/people-with-creative-personalities-really-do-see-the-world-differently

    ---------------------------------

    Lisa Hastings:
    Website - www.lisahastings.me
    Twitter - @shoebox20
    Instagram - @shoebox20
    LinkedIn - Lisa Hastings

    Mark Grey:
    Website - www.bluenectardesign.co.uk
    Twitter - @bluenectar
    Instagram - @bluenectardesign
    LinkedIn - Mark Grey

    • 43 min
    #S2E11 Shelf Impactors™ Sustainability and Brand (New World)

    #S2E11 Shelf Impactors™ Sustainability and Brand (New World)

    #S2E11 Shelf Impactors™
    'Sustainability and Brands in the New World'
    with Mark Grey and Lisa Hastings

    For most brands surviving through the Covid 19 crisis, it has meant many of their own values have had to be assessed and their communication around 'sustainability' has had to either be muted or dropped completely.

    Mark and Lisa discuss what brands are doing on the subject and how the focus on economical survival and regeneration might see a seismic shift across the board in the scale of communication around 'sustainability' in months to come post Pandemic!


    1. Bold Pivots

    - Is it a wise choice to ‘pivot’ your brand and harness opportunities to address Covid and it's aftermath?


    - Some brands pivoting to score PR points, many are doing it out of sheer commercial necessity!

    2. The Sustainability message pre and post Covid.

    - Has the ‘message’ changed or taken a back seat to many brands just fighting to survive?

    3. Brands communicating the message of sustainability well right now!

    ---------------------------------

    Additional reference links:

    Sustainability as a service:
    https://trendwatching.com/quarterly/2020-02/the-future-of-purpose/

    Beauty Behaviours during lockdown (Podcast hosted by Andrew McDougall):
    https://www.mintel.com/blog/beauty-market-news/podcast-beauty-behaviours-during-lockdown

    Meet the 2020 consumers driving change
    https://www.ibm.com/downloads/cas/EXK4XKX8

    Bold Pivot
    https://makeshift.trendwatching.com/bold-pivots/


    ---------------------------------

    Lisa Hastings:
    LinkedIn - @lisahastings
    Twitter - @shoebox20
    Instagram - @shoebox20
    www.lisahastings.me/

    Mark Grey:
    Website - www.bluenectardesign.co.uk
    Twitter - @bluenectar
    Instagram - @bluenectardesign
    LinkedIn - Mark Grey

    • 44 min
    #S2E10 Shelf Impactors™ Back to Basics

    #S2E10 Shelf Impactors™ Back to Basics

    #S2E10 Shelf Impactors™
    'Brand Thinking for the New Normal - Back to Basics'
    with Mark Grey and Lisa Hastings

    As a global economy we're creeping out of lockdown and looking to reopen and kickstart our economies. Mark and Lisa delve into the thinking behind brands and the ways in which brands should be approaching the 'new normal'.

    1. Brands returning to market

    - Now is the opportunity to take the strategies back to basics

    2. Core Values

    - Referencing Maslows 'hierarchy of needs' model, brands should be re-establishing their core values - taking themselves from 'reactive' to 'proactive'

    3. Simplicity for consumers

    - Keep the offer simple but remain innovative.

    ---------------------------------

    Additional reference links:
    Mumbrella report:
    https://mumbrella.com.au/customers-want-australian-businesses-to-get-back-to-basics-during-covid-19-629840

    Three Big Trends for Brands from the Shift to E-commerce:
    https://www.warc.com/newsandopinion/news/three-big-trends-for-brands-from-the-shift-to-e-commerce/43772

    How FMCG brands can respond to change after COVID-19:
    https://www.warc.com/newsandopinion/opinion/How_FMCG_brands_can_respond_to_change_after_COVID19/3682

    Heinz at Home:
    https://heinztohome.co.uk

    Smol:
    https://smolproducts.com/pages/our-story

    ---------------------------------

    Lisa Hastings:
    LinkedIn - @lisahastings
    Twitter - @shoebox20
    Instagram - @shoebox20
    www.lisahastings.me/

    Mark Grey:
    Website - www.bluenectardesign.co.uk
    Twitter - @bluenectar
    Instagram - @bluenectardesign
    LinkedIn - Mark Grey

    • 47 min

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