Shiny New Object' is a podcast about the future of marketing. Each episode is a conversation with an insightful and influential leader in the industry about the latest tech, trend or talking point to catch their eye. Host: Tom Ollerton, Founder of www.automatedcreative.net
Episode 176 / Aleena Mansoor / Procter & Gamble / Brand Director
Aleena Mansoor is the Brand Director for luxury skincare brand SK-II at Procter & Gamble.
Throughout her career, she's found the importance of deep thinking time and carving this out in her diary, which is something she fully advises we all do in order to better consider what we're working on.
Her Shiny New Object is also about considering your advertising at a deeper level. Although it's not new, it's authentic storytelling - i.e. stories based on real emotions and that connect with people in a high-quality way.
Episode 175 / Jo Crawford / Pandora / Global Vice President Owned Digital and Orchestration
She may have "the most confusing job title in the world" but Jo Crawford is on a mission to move big corporate entities closer to creating a community online.
Whether this means dabbling in the metaverse or not is a different question! As you'll see in the latest podcast episode, the metaverse is one of Jo's latest big questions.
Her Shiny New Object is community marketing, learning from small businesses and influencer brands and trying to get closer to the consumer.
Episode 174 / Jeremy King / Attest / CEO & Founder
A scientist who spent 9 years in management consulting with McKinsey, Jeremy King loves using data to make decisions. The sheer number of businesses who rely on guess work and fail their product launches convinced him to start Attest - a consumer research platform dedicated to provided continuous insights to help brands have great marketing.
Jeremy's Shiny New Object is his passion - education, as in schooling. He invests time and energy in supporting primary schools elevate themselves to high achieving levels, to develop great talent.
Listen to his top marketing tips on the latest episode of the podcast.
Episode 173 / Marisol Saona / Reckitt / Senior Brand Manager - Finish
Marisol Saona is the Senior Brand Manager for Finish in Spain, where she brings a wealth of experience that began on the graduate scheme at Tesco and spans multiple brands and industries.
This experience has taught Marisol about the importance of balancing performance, image and exposure (the PIE model), as well as the importance of continually studying and developing in the world of marketing. This is why her Shiny New Object is the Marketing Week MBA in Brand Management.
Hear more details from Marisol herself in our latest podcast.
Episode 172 / Pranay Rao / Unilever / Global Marketing Workstream lead
Pranay has 15+ years of experience in marketing across the world in companies like UL, Kraft Heinz, GSK consumer, Kimberly Clark consumer and ITC, India’s largest FMCG company.
His philosophy has been about using fit to purpose technology as an enabler to provide marketing systems that deliver on ROI. This has helped me ramp up marketing capability efficiently.
Episode 171 / Charles Steinmyller / Procter & Gamble / Senior Brand Manager - Tampax Europe
Charles Steinmyller is the Senior Brand Manager for Tampax in Europe, working to reconcile consumer interests and expectations in a diverse market with many different cultural influences. This is why he strongly believes in a consumer centric approach to marketing, which starts with "being the comsumer." His Shiny New Object is the circular economy and how it can be used in marketing to set an example for other brands. Listen to his views and more on the latest podcast episode.
Shiny new thing Jo Crawford
Very captivating podcast today enjoyed hearing how Jo had progressed her career over the years. Excited to hear how Pandora is moving forward with all the new innovations. Definitely something to watch out for.
Top people, great insight, insightful host
Really enjoy these podcasts. Short, snappy, full of insights with a side of humour. All the right ingredients
Great podcast for trends and insight. Not overly structured which allows guests the freedom to share deeply. Thanks!