Show Me The Way Naomi K

Tesco Clubcard Creator and Founder of The Female Lead Edwina Dunn is a globally renowned Big Data pioneer.  In this episode of Show Me the Way, the author of When She’s in the Room talks about using data science to unlock the spending power of women and believes knowing women better will release billions of pounds of new income.

We discuss her data-driven, not-for-profit, The Female Lead which encourages girls to increase their self confidence and self belief through inspiring role models.  Edwina says in business, (and life),  two is better than one and believes the greatest gift you can give a child is imagination. Her recommendation for Emmeline’s bookshelf is an inspiring and creative choice.

Edwina Dunn is a pioneering and successful leader in the data industry, known for delivering transformative business change. She co-founded Dunnhumby, which revolutionized the retail and consumer goods industry by pioneering Tesco Clubcard and other global loyalty programs. Her vision and work transformed the way retailers used customer data to drive their businesses, providing insights that had previously been unimaginable. The success of Dunnhumby has been replicated worldwide, becoming the industry standard for customer insights. Its strategic importance was underlined when it was acquired by Tesco in 2011.

Edwina has served on a number of government boards including HMRC (NED), The Geospatial Commission (Commissioner) and The Centre for Data Ethics and Innovation (Chair). She also invested in a new generation of data and predictive algorithms when she became Chair of Starcount. Her pioneering work has earned her numerous accolades, including an OBE for her services to data and business in 2019, honorary doctorates from a number of universities.
Today, Edwina is at the helm of The Female Lead which is an active community of 8 million women, underpinned by an educational foundation, and focused on celebrating the achievements and diversity of women who shape our world. Using data to understand the challenges women face, Edwina works with businesses and the government to create new, mutually beneficial models and policies for the workplace.


Books for Emmeline recommendation:
The Chronicles of Thomas Covenant
https://amzn.eu/d/bLPJb4k

Edwina Dunn’s  Book:
When She’s in the Room
https://lnk.to/WSITREdwinaDunn
Resources:
The Fulfilment Finder

Engage with The Female Lead:
LinkedIn - thefemalelead
Instagram @the_female_lead
Tik Tok - @thefemalelead
 

Journalist Josie Cox is a leading authority on the relationship between economics, business and gender. In this episode of Show Me the Way, the author of "Women, Money, Power: The Rise and Fall of Economic Equality" talks about the history of women’s fight for economic emancipation and the barriers to gender equality that still exist today.
We discuss the untold stories of female financial pioneers, sexism in the workplace and how Covid has impacted the gender pay gap. Despite the harrowing reality of the data, Josie’s book is a call to action to unite in collective effort against gender inequality and create a fairer, better workplace for us and for future generations. As she tells me, “the book I wrote is called ‘Women, Money, Power’- but it’s not a book that is for women, it is a book that is for everyone".
About Josie: Josie Cox is a journalist, editor and broadcaster covering business, economics, and gender equality. She has worked for the Wall Street Journal, The Washington Post, The Independent, The Guardian and Forbes among others and is a regular guest on the BBC. Josie is an Associate Instructor at Columbia and her book ‘Women, Money, Power’ is out now in March 2024.
Link to Josie’s new book: Women, Money, Power: The Rise and Fall of Economic Equality.
For Emmeline's bookshelf Josie recommends: 
Pauli Murray: The Life of a Pioneering Feminist and Civil Rights Activist by Rosita Stevens-Holsey and Terry Catasús Jennings
Proud Shoes by Pauli Murray 
Other links:
In my conversation with Josie I reference the Harvard Implicit Association Test. You can take a test here.

Sociologist and  University of London Fellow Dr. Louise Ashley is a leading authority on social class, its effect on career progression and access to elite professions. In this episode of Show Me the Way, the author of “ Highly Discriminating: Why the City Isn’t Fair and Diversity Doesn’t Work” talks about what needs to be done to make the City less exclusive. She believes as well as focusing on diversity and recruitment, it needs to think about its impact on society at large.
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We discuss that book title (and why she doesn’t like it now),  social mobility, “fitting in” and why “confidence is often confused with competence”. As well as her recommendation for Emmeline’s bookshelf. It’s a good one!
Dr Louise Ashley is a senior lecturer at Queen Mary University of London, and a Fellow of its Institute for Humanities and Social Sciences. A Sociologist studying how social class affects access to the elite professions, and subsequent career progression. Dr Ashley has published articles in leading academic journals and her research has been widely covered in media, both in the UK and internationally.  She specialises in researching diversity and inclusion in large multinational organisations and ‘elite’ occupations with a particular focus on social mobility and social class. She has led teams appointed by the government’s Social Mobility Commission to understand barriers to entry on the basis of socio-economic background, in law, accountancy and investment banking.
Dr Ashley is a member of advisory boards including the social mobility charity UpReach and is a Research Fellow for the Bridge Group. She is also a working group member on the City of London Socioeconomic Diversity Taskforce.
Books for Emmeline recommendation:
The Dark is Rising by Susan Cooper https://amzn.eu/d/h04sDhg
Feel the Fear and do it Anyway by Susan Jeffers https://amzn.eu/d/iHGBiHB

Dr Louise Ashley’s Book: Highly Discriminating: Why the City Isn’t Fair and Diversity Doesn’t Work
https://www.amazon.co.uk/Highly-Discriminating-City-Diversity-Doesnt/dp/1529227674
 
 

Sarah Desmeules, aka Lady Boo, sells handpicked vintage and handmade jewellery from her home, online and at south London markets. She's known for her bold, bright unapologetic clothing that makes you feel great. Her catchphrase is ‘Dress for fun, dress for you. I salute you’!
Dawn French is a fan - she recently was seen sporting a dress made entirely from tea towels.
 

Lady Boo opens up her home four times a year for the Boo Open House and lets clients peruse all things vintage whilst eating cake and drinking tea and something stronger from vintage tea cups. 
From actress to HR manager to crafter, creator, community maker, Lady Boo is fun and fabulous and offers a bucket-load of fun in this episode and over on her instagram feed. 

For Emmeline's bookshelf she recommends A Prayer for Owen Meany.
Links to her instagram and others:
Lady Boo on instagram
Haven't Stopped Dancing Yet!
Lady Boo's next open house on publication of this episode is on Feb 17th 2024. DM via instagram to book your spot.
 

If you're thinking about expanding your business or personal brand globally then this episode is for you. 
In Show Me The Way with Allyson Stewart-Allen, the woman dubbed the "muse of marketing" and author of "Working with Americans" talks about what you need to do to be successful when launching or expanding globally.

Allyson's tips include: 
bake a global strategy into your business from the outset 
know the "smell of the place" before you market there 
keep an naive eye to retain an edge don't forget qualitative analysis. Too much leadership and business direction is based on the quant
We discuss how to lead in an age of the "disloyal worker" - those who work to live, no longer living to work. As well as her recommendation for Emmeline's bookshelf and her fascinating fact about the Guiness Book of World Records.
About Allyson: Allyson is CEO of International Marketing Partners and associate fellow of Oxford’s Said Business School. She is an expert in international marketing, branding, business expansion and localisation and has advised more than 260 businesses across 27 countries including Accenture, Burberry and HSBC.  Fans of Lord Sugar will know Allyson as one of the advisors for The Apprentice You're Fired. 
Allyson's book "Working with Americans" here
Books for Emmeline recommendation The Guinness Book of World Records
 

Erin Baker is the UK’s most senior female motoring journalist and a Global expert in automotive content that drives women to buy cars.
She is the Editorial Director of Auto Trader and a Vogue, Marie Claire and Vanity Fair motoring contributor. She's also a Goodwood content consultant and is licenced to drive and race some of the world's coolest cars and motorcycles.
Erin knows a lot about cars and talks about them in a way that makes you want to drive them...with the ultimate aim of buying them. But she is far from a petrol head. She is passionate about the next generation of transporation and how it can become accessible for all. 
In this episode of the podcast we talk about her mission to get more female motor journalists to ultimately engage a female audience in being actively interested in car buying; electric vehicles - the many myths and opportunities they pose; debunking "vegan" interiors (a load of rubbish in her opinion) and taking "She's Electric" - a moment to engage women curious about driving electric - on tour. 
 

 
For Emmeline's bookshelf she recommends:
There is no such place as away - a book that leads children and adults to question just chucking stuff away.
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Learn more about Erin here and read her work here and on AutoTrader and follow her in X and LinkedIn
Learn more about She's Electric: spaces for women curious to learn more about living a more sustainable lifestyle and making the switch to driving electric.