15 episodes

Giving you the basics of online marketing for your small business.

Small Business Marketing DISTINCT MEDIA

    • Marketing
    • 5.0 • 1 Rating

Giving you the basics of online marketing for your small business.

    How To Run Facebook Holiday Ad Campaigns

    How To Run Facebook Holiday Ad Campaigns

    Almost everyone is on Facebook, whether we like to admit that or not!  If you have a business & you have a Facebook presence, it's important to think carefully about how you run your ad campaigns leading up to the holiday season.  In this podcast we talk about some of the tricks & tips that a small business owner can utilize to ensure success while advertising on Facebook.

    In the second half of the podcast, we reveal an easy way to keep your customers engaged.

    Here are some of the links that we promised, for more info, reach out to me.. michael@distinctmedia.ca

    Dynamic Facebook Ads: https://bit.ly/2JAS1d4

    Facebook Pixel: https://bit.ly/39wyMMX

    Facebook Pixel on Wordpress site: https://bit.ly/37ph0bH

    Setting up Facebook Shops to sell products: https://bit.ly/37pQSgL

    • 8 min
    Lead Magnets - The Easy Way to Build Your Email List

    Lead Magnets - The Easy Way to Build Your Email List

    Today's topic is Lead Magnets & just like the name suggests, we're attracting leads.  We've all seen Lead Magnets, but did you realize what they were & how they worked?  Today, we teach you how to build your own Lead Magnets & ultimately, how to grow your customer & prospect email list.

    This lesson is easy & quite valuable right away.

    To find out more about me, check out www.distinctmedia.ca

    • 8 min
    Choosing Your Ad Type / Knowing What To Post & When

    Choosing Your Ad Type / Knowing What To Post & When

    Social media ads are in abundance these days.  While we ignore most of them, we do stop to look at some.

    So what's the difference between those that we look at & those that we don't?

    Today we talk about content type..  Videos, Photos, Gifs & Motion Graphics.  If you're going to do your own marketing, you want be make ads that bring you results.  Starting with this in mind, may help you tailor ads that your prospects respond to.

    In the end, we talk about using Canva to create content, check them out at www.canva.com

    • 6 min
    How to Build A Sales Funnel & Get More Business

    How to Build A Sales Funnel & Get More Business

    Today we're explaining what a sales funnel is, why they are important & how to make them work for you!  If you already make your own ads on social media streams, you're half way there.  The next step is drawing your customers & prospects into your website so that they can make an actual purchase!  We start by explaining how a sales funnel works, what a landing page is & why the two work when put together properly.

    This is not hard to do & the most successful online marketers do it every day!  I hope you enjoy.

    • 5 min
    Is Radio Still a Viable Way to Market your Small Business?

    Is Radio Still a Viable Way to Market your Small Business?

    Everyone likes to say things like "radio is dead", but is it?  Statistics will show you that in fact, radio is still very alive.  The key to using radio to promote your small business is doing it right.  In this podcast we discuss a few key ways to stick out from your competitors & gain a competitive advantage by using radio for advertising.

    If radio is going to live on, radio will need to evolve just like many other businesses.  Do I think that radio is still a viable way to advertise?  Yup.  Hit play & find out why!

    Cheers.

    • 7 min
    Basic Tips for Building Your Brand

    Basic Tips for Building Your Brand

    Why do customers shop at your business?

    Brand loyalty is no small subject, however getting started with brand awareness & building that loyalty doesn't have to be difficult.  In this podcast we talk about where to begin, how to be authentic & how to engage.  Growing your brand takes time & with a little effort can make you a winner in the long game.

    • 5 min

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