202 episodes

Podcasts, articles, and reference materials for Managed Service Providers. Brought to you by internationally recognized MSP Consultant Karl W. Palachuk.

SMB Community Podcast by Karl W. Palachuk Karl Palachuk

    • Entrepreneurship

Podcasts, articles, and reference materials for Managed Service Providers. Brought to you by internationally recognized MSP Consultant Karl W. Palachuk.

    From MSP to Marketers

    From MSP to Marketers

    Had a great talk with C.J. Ezell who launched his newest business, CrossBay Digital Marketing in January. His offerings include web design/hosting, reviews, and local SEO. We also talk about working specific verticals and developing a niche.
    C.J. launched his first company in 1998. Twenty-two years later, he is still starting new ventures and inspiring others to do the same. He is a frequent speaker at business building events throughout North America and has a proven track record of success in the technology services and healthcare industries. His current businesses include PointClear Networks a 2018 MSP501
    Winner, The Red5Agency, and CrossBay Digital Marketing, a digital media company focused on helping small businesses grow by increasing their online presence and through the use of social
    media management and advertising.
    Links:
    Web: https://www.crossbaydigital.com
    Web: www.red5agency.com
    LinkedIn: https://www.linkedin.com/in/cjezell/

    • 29 min
    Amy Babinchak on Employee Training, Consistency, and Culture

    Amy Babinchak on Employee Training, Consistency, and Culture

    I was very pleased to catch up with Amy Babinchak - One of the new hosts for this podcast - and talk about employee training.
    This podcast grew out of a series of private emails we exchanged, which grew from an unrelated topic.
    Here Amy spells out how she helps employees gain knowledge on new technologies while helping to create consistent processes across all technicians. She also talks about the regular meetings they have in-house, which improve training and build culture at the same time.
    As a side benefit, Amy gives lots of advice along the way that demonstrate how she has built a very successful IT service business with no office and almost zero overhead.
     
    Links:
    Check out my Facebook group: https://www.facebook.com/groups/ThirdTier
    – This is my ransomware and security group. Private and on-topic always.

    Subscribe to the blog: https://www.thirdtier.net/
    Use the Helpdesk. We only do work for other IT pros.
     

    • 33 min
    Chip Reaves: Offer Online Training As a Service

    Chip Reaves: Offer Online Training As a Service

    I always like to catch up with Chip Reaves from Bigger Brains. Here we're talking about Online Training as a Service.
    Chip is a 30-year IT channel veteran who has built five MSP or related businesses and sold four. He's best known as the founder and CEO of Computer Troubleshooters USA, the world's largest IT services franchise network.
    In 2012 Chip created the channel's first end-user training platform for MSPs - Bigger Brains.
    Chip gives us some strategies for offering training as part of your managed service bundle. It's extremely affordable. In fact, over at the Small Biz Thoughts Technology Community, we have set up a way for you to get this training FREE inside your company, get a discount, and even get more than one NFR license.
    Check it out now and use the code Karlsentme to get 10% off any Bigger Brains subscription. But even without that discount, you can make huge profits with this service - and educate clients on some products and features then didn't know about. 
    When you bring value, clients love you!
    Client facing site: www.GetBiggerBrains.com
    MSP Facing site: https://biggermsp.com/
    On Facebook: https://www.facebook.com/biggerbrains
     
    :-)
     
     

    • 31 min
    Build a Cloud Practice in Microsoft Azure with Nerdio

    Build a Cloud Practice in Microsoft Azure with Nerdio

    Featured Guest: Joseph Landes
    I talked with Joseph Landes from Nerdio about the specifics of moving clients to the Azure cloud - and the special tools Nerdio employs to make sure you know what it will cost. They also have some cool tools for reducing the cost of running client operations on Azure.
    Joseph worked at Microsoft for almost 25 years before joining Nerdio to help MSPs learn how to build a successful and profitable cloud practice in Microsoft Azure.
    Nerdio's flagship product, Nerdio for Azure, has helped thousands of MSPs around the world transiton from the on-premises world to the cloud using automation. Nerdio has significant expertise and technical know-how in the Azure space and is the definitive Azure solution for MSPs.
    Site: www.getnerdio.com
    :-)
     
     

    • 29 min
    IT Rockstars - Generate leads for your MSP effortlessly using video

    IT Rockstars - Generate leads for your MSP effortlessly using video

    My guest this week is my friend Scott Millar from IT Rockstars and MSP Video Academy.
    Scott is the founder of IT Rockstars. He has an extensive career spanning both IT and marketing.
    As systems engineer at heart, Scott saw an opportunity at a young age in generating leads to his break-fix computer repair business using online marketing techniques.
    This evolved into the managed service space where Scott has worked for over 15 years. Now he's helping fellow MSPs and IT business owners generate more leads and win more sales.
    IT Rockstars offers IT business the opportunity to build a process into their business that will generate a steady, reliable stream of warm leads using proven digital marketing strategy and tactics.
    Scot has a passion for SEO, but also realized that there are much quicker and more sustainable ways of marketing an IT business.
    Find out about the four marketing pieces he offers every month, as well as some great "best practice" tips for Facebook Live and repurposing your video content on LinkedIn.

    Links:
    https://www.itrockstars.net https://mspvideoacademy.com :-)

    • 31 min
    Why you need to add IoT Managed Services to your business now

    Why you need to add IoT Managed Services to your business now

    IoT Playbook - Part of the ChannelPro Network
    I interviewed Mark Smith from ChannelPro Network and IoT Playbook.
    Smith has been in IT for more than 25 years. He was the founder of Windows NT Magazine, a global media company that helped over 1M IT professionals. Mark is the Host of IoT Playbook, part of the ChannelPro Network.
    IoTPlaybook is on a mission to find the early IoTMSP pioneers and get them to reveal their playbooks so that you benefit from the lessons they’ve learned from the hard way.
    Playbooks show you the strategies, the business models, the technology stack, the marketing & sales angles, and everything else you need to succeed with each IoT managed service we cover.
    Playbooks are designed to apply in your business right now.
    Why you need to add IoT Managed Services to your business now
    Links:
    podcast.iotplaybook.com www.FreeIoTClass.com :-)
     

    • 31 min

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