1 hr 20 min
Smirnoff Vodka with Stephen O'Kelly of Diageo and Tim Jones of 72andSunny On Strategy Showcase
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- Marketing
Learn how Smirnoff used its origin story to position the world’s most popular vodka as “The world’s most infamous spirit.”
Learn how Smirnoff used its origin story to position the world’s most popular vodka as “The world’s most infamous spirit.”
1 hr 20 min