Social Minds puts you in a room with marketing’s brightest minds. We interview the world’s biggest brands, break the latest social media headlines and translate social-first trends for the layman. Our promise to you? No buzzwords, jargon or fluff. Just real case studies, genuine experts and actionable insights. That’s why we’re the world’s favourite social media marketing podcast.
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Ep. 127 - Get On Board: Why Brands Shouldn’t Overlook Pinterest | MADE.com, Pinterest
People are primed to purchase on Pinterest. 98% of Pinners report trying new things they find on the platform. So why aren’t more brands taking it seriously? In this episode, we’re joined by Yulia Aleksandrova, global social media manager at MADE.com and Jackie Klimes, retail partnerships manager at Pinterest - previously of LinkedIn. Pinterest is an instrumental element of MADE.com’s marketing and their activity is the perfect case study of how powerful Pinterest can be, both organically and for paid campaigns. In this episode, we find out the differences in visual search versus social media strategies, how Pinterest caters for both long-consideration and impulse buys, and the content types that provide brands with the highest ROI on the platform.
Ep. 126 - SOCIAL IN SIX 
On this week’s instalment of Social in Six, Theo and Eve discuss the possibility of paying for some Twitter features, Instagram’s plans to launch collaborative LIVEs with up to four people, and the job advertisement spotted on LinkedIn that suggests a focus on creator partnerships. Plus we talk about Twitter’s ongoing foray into audio with the addition of voice-based DMs, YouTube Shorts’ latest usage stats following plans to launch it in the US this March, and the new education initiative from TikTok: Seller University - which is dedicated to educating brands and creators on how best to collaborate on ecommerce-driven campaigns. Want to be on Social Minds? Every other Monday we’re answering your questions about the social landscape. Send in your voice recordings to email@example.com.
Ep. 125 - Survival of the Savviest: How Threatened Retailers and Banks Can Avoid Irrelevance
It’s no secret that regulated industries and major companies take longer to adopt new tech. But how can social work within the walls of regulation and still do its job? In this episode, we’re joined by Ben Lancaster-Nogueira, managing consultant at Deloitte Digital. Ben advises brands in the banking industry and so is no stranger to opening minds to social. In this episode, we discuss the possibilities available to risk-averse companies with ample red tape to navigate, the repercussions of slow adaptation, and why challenger brands in the same sectors can often move faster. Plus we talk about the best social channels for regulated industries, how to manage risk and crises, and how social commerce is shaking up the industry.
Ep. 124 - SOCIAL IN SIX 
It’s the first Social in Six of 2021 and already there’s a lot to talk about. This week we cover two telling tests from Instagram: removing the ability to share feed posts to Stories and the possibility of a vertical video feed for Stories. We discuss Twitter’s acquisition of newsletter service Revue and the platform’s plans to integrate it into its own upcoming newsletter feature. We also explain the new ASA guidelines that penalise using beauty filters in advertising. And finally we reveal the user uptake in Snapchat Spotlight - the platform’s answer to TikTok. Want to be on Social Minds? Every other Monday we’re answering your questions about the social landscape. Send in your voice recordings to firstname.lastname@example.org.
Ep. 123 - Make The Dream Work: How Amazon Prime Video Built A Leading Social Team | Carlo Karim Frem - Amazon Prime Video
Talent or training? Specialised or broad skills? Experience or attitude? Your social team are the front line of your brand. Knowing which roles to fill, what culture to employ and how to lead by example are therefore crucial to any modern brand’s success. In this episode, we’re joined by Amazon Prime Video’s head of social media and editorial content, Carlo Karim Frem, to find out how Amazon Prime Video’s leading social team was created. In this, we reveal why company values aren’t just words on a wall, the red (and green) flags to look out for when interviewing talent and what skills you need to nurture to build the dream social team from scratch.
Ep. 122 - 2020 Rewind: Theo and Eve’s Top Picks From the Year on Social Minds
And just like that, Social Minds has wrapped for 2020. But before we part, we wanted to look back on our highlights from what has been a year of incredible guests and insightful conversations. In this episode, Theo and Eve share their favourite moments from the podcast this year, sharing times when our guests took us by surprise and taught us all something new and the trends that have stood out the most in hindsight. Catch up on moments you might have missed, relive your favourite episodes and listen out for our top tips for 2021. Thank you all for your continued support of the show and we’ll see you in the new year.
Customer ReviewsSee All
Quality content every time
I was recommended this podcast and I love everything about it. You get into the subject quickly, your pace and the amount of information you share is spot on and you have the right balance of chat when interviewing an expert - who’s always interesting. I work in digital marketing with a background in radio and love creating content on the side, so it’s right up my street! Thank you.
Started listening this morning, 4 hours later and I'm still hooked!
As an agency owner myself, the insights Social Chain provide are invaluable. Thanks for putting this together Eve and Theo!
Great to hear a UK take on social media
For years I’ve long been hoping for a definitive UK-based podcast on social media, and SocialMinds is by far and away the best there is. Theo and Eve from Social Chain are great hosts and the range of guests across episodes and deep topics of discussion offers a diverse range of quality insight and expert opinion. It’s undoubtedly one of the best podcasts social media marketing professionals like myself can rely upon. I hope they continue to make more episodes well into the future - it’s one of the podcasts I look forward to most each and every week.