100 episodes

Social Minds puts you in a room with marketing’s brightest minds. We interview the world’s biggest brands, break the latest social media headlines and translate social-first trends for the layman. Our promise to you? No buzzwords, jargon or fluff. Just real case studies, genuine experts and actionable insights. That’s why we’re the world’s favourite social media marketing podcast.

Join the Facebook Group:
Search 'Social Minds'

Follow us:
Twitter - @TheSocialChain
Instagram - @socialchain
LinkedIn - Social Chain

Social Minds - Social Media Marketing Social Chain

    • Business
    • 4.9 • 142 Ratings

Social Minds puts you in a room with marketing’s brightest minds. We interview the world’s biggest brands, break the latest social media headlines and translate social-first trends for the layman. Our promise to you? No buzzwords, jargon or fluff. Just real case studies, genuine experts and actionable insights. That’s why we’re the world’s favourite social media marketing podcast.

Join the Facebook Group:
Search 'Social Minds'

Follow us:
Twitter - @TheSocialChain
Instagram - @socialchain
LinkedIn - Social Chain

    SOCIAL IN SIX [040]

    SOCIAL IN SIX [040]

    ​​This week on Social in Six, we reveal what LinkedIn’s latest acquisition promises to do for your video content on LinkedIn, why Instagram is testing a way to recommend Reels on the main Facebook app, and all the details on Twitter’s Shop Module pilot which will let users shop products from brands in the app. We also discuss TikTok’s experiment to include ephemeral Stories in its offering, the death of Twitter Fleets, Instagram’s vertical feed for Explore, and Pinterest’s two new features: product tagging and paid partnerships.
    Got a question or suggestion for the Social Minds podcast? Contact us at social.minds@socialchain.com

    • 10 min
    The Land o’ Plenty: How Fashion Seizes The Cultural Zeitgeist | Natalie Wills, Zalando

    The Land o’ Plenty: How Fashion Seizes The Cultural Zeitgeist | Natalie Wills, Zalando

    How do you define culture in 2021? It’s a question many brands ask and one which fashion brands always seems to have the answer to. One such brand is Zalando, and this week we’re joined by its global head of social media, PR and influencers, Natalie Wills.
    She reveals how Zalando spots cultural trends, how to best leverage cultural partnerships and the ever-evolving role that influencers play in staying relevant on social. We also discuss how brands can navigate cultural movements like sustainability, body positivity and representation. Plus we dig into the effect social has had on brands’ cultural relevance.

    • 26 min
    SOCIAL IN SIX [039]

    SOCIAL IN SIX [039]

    This week on Social in Six, we’re going over lots of updates from Twitter, TikTok, YouTube, Clubhouse, and Instagram. These include a potentially upcoming edit button on Twitter, Instagram collaborative posts and Reels, and YouTube’s LIVE shopping test. Plus we talk about Twitter’s latest plans for subscriptions, including adding a new and improved version of TweetDeck.
    We also discuss Clubhouse’s wide launch, rebrand, and new messaging feature, and the latest from Instagram including auto captions in feed posts and a Reshare sticker to replace the current share to Stories function. Finally, we go over TikTok’s latest additions to LIVE, plus all the potential of its new Spark Ads format.
    Got a question or suggestion for the Social Minds podcast? Contact us at social.minds@socialchain.com.

    • 10 min
    Inspiration, Delivered: How Deliveroo Creates Mass Appeal at a Hyper-Local Level | Sophie Headlam, Deliveroo

    Inspiration, Delivered: How Deliveroo Creates Mass Appeal at a Hyper-Local Level | Sophie Headlam, Deliveroo

    Deliveroo isn’t limited by age demographic, so how does its social team create content and campaigns that appeal to everyone, from a mother of three to a student?
    In this episode, we’re joined by Sophie Headlam, the global head of brand marketing at Deliveroo. In this, she reveals how to reach mass audiences at a local level, which platforms and features are best used for location-based marketing, and how to craft messaging that alienates no one. Plus we discuss the role of influencer marketing in convenience and how selling food has evolved over the last few years.

    • 27 min
    SOCIAL IN SIX [038]

    SOCIAL IN SIX [038]

    This week on Social in Six, we’re talking about TikTok’s rollout of three-minute videos, WhatsApp’s new additions to voice memos, and Instagram’s recent test that will let all users add links to their Stories - regardless of follower count. Plus we discuss Snapchat’s new ad tools which let users opt-out of specific topics or targeting settings, Pinterest’s TAG Brand Safety certification and all of its new rules against weight loss ads. Finally, we cover TikTok Resumes - the platform’s new LinkedIn-esque tool to help brands find top creative talent.
    Got a question or suggestion for the Social Minds podcast? Contact us at social.minds@socialchain.com.

    • 10 min
    Entering Hypnopolis: Inside BMW’s Award-winning Fictional Podcast | Cora Güntert (BMW) & Benjamin Bruno

    Entering Hypnopolis: Inside BMW’s Award-winning Fictional Podcast | Cora Güntert (BMW) & Benjamin Bruno

    The most common argument against branded podcasts is difficulty measuring ROI and their impact on sales. Why, then, did BMW decide to create a branded podcast that was entirely fictional, never mentioning their products or services once? And how did that transpire into an Adweek award for the best branded podcast of 2020?
    In this episode, we’re joined by BMW’s digital audio and voice strategy expert, Cora Güntert and creative director Benjamin Bruno. We discuss the making of BMW’s fictional podcast, HYPNOPOLIS, as well as the brand's second, more traditional podcast, Changing Lanes. We find out the value that BMW gains from audio, the future of sound-based storytelling, and why audio is so popular among modern audiences.

    • 28 min

Customer Reviews

4.9 out of 5
142 Ratings

142 Ratings

Lyds_marketing ,

Great podcast for all marketers

Helps me feel in the know on the fast paced and ever changing world of social!

HannahLea123 ,

Informative yet entertaining!

Absolutely love this podcast. Only recently discovered it but I have been binge listening ever since! Great balance of informative but entertaining content and love the mix of in-depth interviews with the social in six episodes. Can’t wait to hear more.

Hannah McConnell

sonika phakey ,

Must listen social podcast!

The best podcast for quality social media insights and news - always leaves me feeling inspired! Would recommend to anyone in digital marketing 👍🏽

Top Podcasts In Business

Listeners Also Subscribed To

More by Social Chain