100 episodes

Social Minds puts you in a room with marketing’s brightest minds. We interview the world’s biggest brands, break the latest social media headlines and translate social-first trends for the layman. Our promise to you? No buzzwords, jargon or fluff. Just real case studies, genuine experts and actionable insights. That’s why we’re the world’s favourite social media marketing podcast.

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Social Minds - Social Media Marketing Social Chain

    • Business
    • 4.9 • 145 Ratings

Social Minds puts you in a room with marketing’s brightest minds. We interview the world’s biggest brands, break the latest social media headlines and translate social-first trends for the layman. Our promise to you? No buzzwords, jargon or fluff. Just real case studies, genuine experts and actionable insights. That’s why we’re the world’s favourite social media marketing podcast.

Join the Facebook Group:
Search 'Social Minds'

Follow us:
Twitter - @TheSocialChain
Instagram - @socialchain
LinkedIn - Social Chain

    Don’t feed the trolls: A linguist’s guide to navigating verbal abuse online | Claire Hardaker, Lancaster University

    Don’t feed the trolls: A linguist’s guide to navigating verbal abuse online | Claire Hardaker, Lancaster University

    No brand is a stranger to verbal abuse on social media, but few know how deep the problem is rooted in human behaviour and which platform features exacerbate certain elements of those actions. Our guest this week is Claire Hardaker, forensic and corpus linguist and senior lecturer in linguistics and english language at Lancaster University. In this episode, she explains the psychological factors that drive verbal abuse, how to tell trolling apart from genuine criticism, and where big tech's response is satisfactory, or not. Plus we discuss our best possible solutions for dealing with it - and, spoiler alert, it isn’t providing government I.D.
    Got a question or suggestion for Social Minds? Get in touch at social.minds@socialchain.com 

    • 36 min
    Answered: Is ROI the best way to measure success?

    Answered: Is ROI the best way to measure success?

    ROI is most likely your main campaign metric, but ROI goes down the more you grow. That’s why you have to consider smarter ways to measure your performance and learn how to avoid relying on ROI, which we answer in this episode.
    Got a question or suggestion for the Social Minds podcast? Get in touch at social.minds@socialchain.com

    • 7 min
    SOCIAL IN SIX [044]

    SOCIAL IN SIX [044]

    This week on Social in Six, we’re talking about Facebook Groups’ new commerce features, YouTube’s plans for shoppable live streams, and Workplace’s integration with Microsoft Teams. We also cover two new features from Snapchat, Layers in Snap Map and a new food scanner, as well as Instagram’s change to Carousel posts. Finally we reveal the ad targeting groups now banned by Facebook and Instagram.
    Got a question or a suggestion for the Social Minds podcast? Get in touch at social.minds@socialchain.com.

    • 14 min
    Say No To Jargon: How Internal Communication Aids External Success | Daniel Bulteel, TikTok

    Say No To Jargon: How Internal Communication Aids External Success | Daniel Bulteel, TikTok

    Marketers like to lean on industry jargon, but this only complicates the message for your audience and your team. For TikTok, eradicating jargon around the office is just one way improving internal comms has bolstered its external content. 
    In this episode, we’re joined by TikTok’s global head of social media marketing, Daniel Bulteel, previously of Adidas and WPP. We discuss how TikTok’s marketing team has to be the best on the platform, how to trade traditional objectives for a principle-based output, and the danger of creating a strategic playbook. 
    Got a question or suggestion for Social Minds? Get in touch at social.minds@socialchain.com 

    • 23 min
    Answered: How do I make my brand seem in-demand?

    Answered: How do I make my brand seem in-demand?

    Everyone’s heard the phrase ‘a Starbucks on every corner’. But what does that kind of exposure look like in the digital landscape? In this episode, find out how to leverage multiple channels to stay top-of-mind.
    Got a question or suggestion for the Social Minds podcast? Get in touch at social.minds@socialchain.com

    • 4 min
    SOCIAL IN SIX [043]

    SOCIAL IN SIX [043]

    This week on Social in Six, we cover the rollout of both Twitter Spaces and Twitter Super Follows, as well as TikTok’s take on Twitter’s Tip Jar that rolls out soon. We’re also talking all things Instagram, as the platform launches two new stickers and several new effects for Reels. Finally we explain the new additions to LinkedIn Company Pages.
    Got a question or suggestion for the Social Minds podcast? Get in touch at social.minds@socialchain.com

    • 12 min

Customer Reviews

4.9 out of 5
145 Ratings

145 Ratings

Lyds_marketing ,

Great podcast for all marketers

Helps me feel in the know on the fast paced and ever changing world of social!

HannahLea123 ,

Informative yet entertaining!

Absolutely love this podcast. Only recently discovered it but I have been binge listening ever since! Great balance of informative but entertaining content and love the mix of in-depth interviews with the social in six episodes. Can’t wait to hear more.

Hannah McConnell

sonika phakey ,

Must listen social podcast!

The best podcast for quality social media insights and news - always leaves me feeling inspired! Would recommend to anyone in digital marketing 👍🏽

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