100 episodes

Social Minds puts you in a room with marketing’s brightest minds. We interview the world’s biggest brands, break the latest social media headlines and translate social-first trends for the layman. Our promise to you? No buzzwords, jargon or fluff. Just real case studies, genuine experts and actionable insights. That’s why we’re the world’s favourite social media marketing podcast.

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Social Minds - Social Media Marketing Social Chain

    • Business
    • 4.9 • 146 Ratings

Social Minds puts you in a room with marketing’s brightest minds. We interview the world’s biggest brands, break the latest social media headlines and translate social-first trends for the layman. Our promise to you? No buzzwords, jargon or fluff. Just real case studies, genuine experts and actionable insights. That’s why we’re the world’s favourite social media marketing podcast.

Join the Facebook Group:
Search 'Social Minds'

Follow us:
Twitter - @TheSocialChain
Instagram - @socialchain
LinkedIn - Social Chain

    Meta: The Next Five Years for International Advertisers | Bianca Spada - Meta

    Meta: The Next Five Years for International Advertisers | Bianca Spada - Meta

    Meta’s goal on social is to engage international markets and monitor adoption of its many products across the globe. That hasn’t changed since Facebook’s rebrand to Meta, but it has brought plenty more products to inform and inspire its users - both business and personal. In this episode, we’re joined by Meta’s social media and creators lead, previously Facebook’s international social media marketing lead. She reveals what really happened at headquarters when the company decided to rebrand, what it means about the future of our digital lives, and how brands can prepare for the next five years of advertising with them. We also discuss which of its products are performing best globally, and how to adapt your strategy for different markets.
    Got a question or a suggestion for the Social Minds podcast? Get in touch at social.minds@socialchain.com.

    • 42 min
    SOCIAL IN SIX [055]

    SOCIAL IN SIX [055]

    This week on Social in Six, it’s updates to Instagram’s profile display, TikTok’s new ad format Branded Mission, and Twitter Notes that have us talking. We’re also breaking down news from Facebook’s solution to a no-cookies future, YouTube’s lift on gambling and booze bans, and new research into LinkedIn post performance.
    Got a question or suggestion for the Social Minds podcast? Get in touch at social.minds@socialchain.com.

    • 16 min
    Snap Inc: How Retailers Can Use Snapchat Ads for E-commerce | Samuel Bevan

    Snap Inc: How Retailers Can Use Snapchat Ads for E-commerce | Samuel Bevan

    Gen Z’s favourite messaging app isn’t just that anymore. Since Snap Inc. pivoted into a camera company, the Snapchat platform has become a destination for brands to make the kind of creative they can’t elsewhere. In this episode, we’re joined by Snap Inc’s director of emerging for EMEA, Samuel Bevan. In this, he explains how Snapchat is improving its organic products and ad tools to meet brand and shoppers’ evolving needs. Expect to learn the best combination of its ad suite for retailers, how its AR tech is solving business problems like returns, and how to reach people up to 34yo when they’re being their true self online. Got a question or suggestion for the Social Minds podcast? Get in touch at social.minds@socialchain.com.

    • 37 min
    SOCIAL IN SIX [054]

    SOCIAL IN SIX [054]

    On this week’s episode of Social in Six, we’re talking about Instagram’s redesigned feed and a Stories test that could hide some content. We also discuss new business tools for Facebook Messenger, YouTube Ads and WhatsApp, as well as Snapchat’s recent eBay integration. Finally we cover Twitter’s update to incentivise replies.
    Got a question or suggestion for the Social Minds podcast? Get in touch at social.minds@socialchain.com.

    • 15 min
    The 2022 Sprout Social Index: Exploring Trends for the UK & Ireland | Sprout Social - Cat Anderson

    The 2022 Sprout Social Index: Exploring Trends for the UK & Ireland | Sprout Social - Cat Anderson

    Sprout Social’s annual Index is popular in the States, but for the first time new data this year explores the state of social for British and Irish brands - and there’s plenty of opportunity to gauge from it. To talk us through the report, we’re joined by Cat Anderson, Sprout Social’s head of marketing for EMEA. In this, we learn which platform most consumers are on but marketers aren’t, why the pandemic has led to social teams restructuring, and why British and Irish consumers want to see more distinctive assets and less societal issues from brands on social.
    Got a question or a suggestion for the Social Minds podcast? Get in touch at social.minds@socialchain.com.

    • 41 min
    SOCIAL IN SIX [053]

    SOCIAL IN SIX [053]

    This week on Social in Six, we discuss TikTok’s new Friends tab - which is replacing the Discover page - new ad placements for Twitter in Tweet replies, and the arrival of new YouTube Shorts ads. We also talk about the updated Instagram profile grids still in testing, Instagram’s new lead generation tool, and LinkedIn’s algorithm change that will see engagement bait down-ranked.
    Got a question or a suggestion for the Social Minds podcast? Get in touch at social.minds@socialchain.com.

    • 14 min

Customer Reviews

4.9 out of 5
146 Ratings

146 Ratings

Lyds_marketing ,

Great podcast for all marketers

Helps me feel in the know on the fast paced and ever changing world of social!

HannahLea123 ,

Informative yet entertaining!

Absolutely love this podcast. Only recently discovered it but I have been binge listening ever since! Great balance of informative but entertaining content and love the mix of in-depth interviews with the social in six episodes. Can’t wait to hear more.

Hannah McConnell

sonika phakey ,

Must listen social podcast!

The best podcast for quality social media insights and news - always leaves me feeling inspired! Would recommend to anyone in digital marketing 👍🏽

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