200 episodes

Social Minds puts you in a room with marketing’s brightest minds. We interview the world’s biggest brands, break the latest social media headlines and translate social-first trends for the layman. Our promise to you? No buzzwords, jargon or fluff. Just real case studies, genuine experts and actionable insights. That’s why we’re the world’s favourite social media marketing podcast.

Join the Facebook Group:
Search 'Social Minds'

Follow us:
Twitter - @TheSocialChain
Instagram - @socialchain
LinkedIn - Social Chain

Social Minds - Social Media Marketing Social Chain

    • Business
    • 4.9 • 147 Ratings

Social Minds puts you in a room with marketing’s brightest minds. We interview the world’s biggest brands, break the latest social media headlines and translate social-first trends for the layman. Our promise to you? No buzzwords, jargon or fluff. Just real case studies, genuine experts and actionable insights. That’s why we’re the world’s favourite social media marketing podcast.

Join the Facebook Group:
Search 'Social Minds'

Follow us:
Twitter - @TheSocialChain
Instagram - @socialchain
LinkedIn - Social Chain

    200th Episode Special: Eve and Calum’s Mind-Blown Moments

    200th Episode Special: Eve and Calum’s Mind-Blown Moments

    We’re celebrating 200 episodes of the Social Minds podcast! In this very special episode, Eve and Calum look back on 10 top moments where our guests shocked us, shook us, inspired us or changed our outlook on the industry. And this time they’re getting a word in. Hear from guests from the IPA, Weetabix, Pinterest, Meta, TikTok, and more as we talk about our hot topics and how recent updates have since seen predictions come true or plans put into action.
    Got a question or a suggestion for the Social Minds podcast? Get in touch at social.minds@socialchain.com.

    • 1 hr 9 min
    Ryanair: The Business Benefits of Being a (Bit of a) Bastard | Michael Corcoran, Ryanair

    Ryanair: The Business Benefits of Being a (Bit of a) Bastard | Michael Corcoran, Ryanair

    Ryanair wants to be the most talked about brand on social - and it’s well on its way. Its distinctive irreverence on social has recently been backed up by a solid social media strategy, courtesy of this week’s guest, Michael Corcoran - the airline’s head of social media. In this episode we find out how the brand earned 111m organic impressions in a month through low-fi TikTok memes and reactive Twitter gags, how it keeps the integrity of its snarky TOV when dealing with angry customers, and how far a brand can push it before the backlash gets too big.
    Got a question or a suggestion for the Social Minds podcast? Get in touch at social.minds@socialchain.com.

    • 58 min
    SOCIAL IN SIX [059]

    SOCIAL IN SIX [059]

    This week on Social in Six, we’re covering the news that advance scheduling for Facebook Reels is finally open to all users. Plus, two updates for advertisers: TikTok Shopping Ads and Meta’s enhancements to its Advantage ad suite. LinkedIn is gradually introducing a new text formatting tool, and multimedia tweets are rolling out to some users. Finally we discuss Snapchat’s shoppable Dress Up stickers.
    Got a question or suggestion for the Social Minds podcast? Get in touch at social.minds@socialchain.com.

    • 8 min
    LinkedIn: Talking Content Marketing for Today’s Workforce | John Williamson, LinkedIn

    LinkedIn: Talking Content Marketing for Today’s Workforce | John Williamson, LinkedIn

    LinkedIn is a favourite for personal brands and B2B lead generation, but the value doesn’t end there. In this episode we’re joined by senior content marketing consultant at LinkedIn, John Williamson, to find out what marketers might be missing in 2022. We discuss why personal profiles outperform Company Pages, which ad products and features are often overlooked, and where the opportunities lie outside of traditional corporate content.
    Got a question or a suggestion for the Social Minds podcast? Get in touch at social.minds@socialchain.com.

    • 44 min
    SOCIAL IN SIX [058]

    SOCIAL IN SIX [058]

    On this week’s Social in Six episode, we discuss the latest feed changes from Instagram, reports of a TikTok Music app, and the news that Google won’t kill off the third-party cookie just yet. There’s also two new updates from LinkedIn including native carousel posts and a possible Discover tab in the works. Finally, we cover Facebook’s Music Revenue Sharing programme that benefits both creators and artists. 
    Got a question or suggestion for the Social Minds podcast? Get in touch at social.minds@socialchain.com.

    • 9 min
    Innocent Drinks: How the Default Example for Social Tone of Voice Retains Its Personality | Marcus Dean, Innocent Drinks

    Innocent Drinks: How the Default Example for Social Tone of Voice Retains Its Personality | Marcus Dean, Innocent Drinks

    How many brands have said ‘we want to sound like Innocent?’ For Innocent Drinks, while others’ replication tactics are flattering, they have a tone of voice and personality to preserve. In this episode we’re joined by its social media manager, Marcus Dean, to hear about the three content pillars, rigorous writer training, and ethos’ that keep Innocent one step ahead of its brand fanbase. We find out how to make your visual assets look like how your tone of voice sounds, how Twitter jokes translates to in-store purchases for Innocent, and whether or not that smoothie was actually blue.
    Got a question or a suggestion for the Social Minds podcast? Get in touch at social.minds@socialchain.com.

    • 45 min

Customer Reviews

4.9 out of 5
147 Ratings

147 Ratings

Lyds_marketing ,

Great podcast for all marketers

Helps me feel in the know on the fast paced and ever changing world of social!

HannahLea123 ,

Informative yet entertaining!

Absolutely love this podcast. Only recently discovered it but I have been binge listening ever since! Great balance of informative but entertaining content and love the mix of in-depth interviews with the social in six episodes. Can’t wait to hear more.

Hannah McConnell

sonika phakey ,

Must listen social podcast!

The best podcast for quality social media insights and news - always leaves me feeling inspired! Would recommend to anyone in digital marketing 👍🏽

You Might Also Like

Steven Bartlett
Jake Humphrey
Grace Beverley
Michael Stelzner, Social Media Examiner
Elizabeth Day
Michael Stelzner, Social Media Examiner

More by Social Chain