The third podcast in my series of Influence and Persuasion was inspired by the timeless classic: Influence, the Psychology of Persuasion, written in 1984 by Robert Cialdini. In this episode we look at the principle of Social Proof, which dictates that we accept advice and buy from people if they have been recommended or endorsed by others we trust.
ABOUT THE HOST: Jane Bayler is a serial entrepreneur, investor, event host and business relationship expert, with a 20 year history in global media and marketing. Having grown and sold a £6M brand identity business to US communications group Interpublic, she currently helps entrepreneurs scale up their businesses and lives through brand marketing and property investment. Buy the best selling Smart Connector book, about entrepreneurial relationship success, here: (https://amzn.to/3bmXlJu UK, https://amzn.to/3dEvR3x US). Join the Smart Connector Facebook Group here: (https://bit.ly/2Z3p3s7. Visit Jane's website (https://bit.ly/30yaZb1). Subscribe to Jane's YouTube channel: (https://bit.ly/2yL43vI)