The UK’s leading podcast dedicated to how media and marketing can be used for social good.
John Gilbert, founder of award-winning social marketing agency, eskimosoup is joined by social changemakers, media mavericks and marketing masters to share experiences and outrageous ideas that might just work!
Creating shows in a range of formats we provide a healthy dose of education, inspiration and entertainment for the soul.
Facebook – eskimsoup | Twitter - @eskimosoup | Instagram - @eskimosoup | LinkedIn - eskimosoup
How to help people avoid and survive cancer
Dr Kathryn Scott, Chief Executive of Yorkshire Cancer Research how as a society we are doing with lowering cancer risk, screening, awareness, diagnosis, and treatment to help people avoid and survive cancer.
Creating a media brand that some people will hate
John introduces the concept behind the DBAD (Don't be a d******d) movement that analyses our behaviours to try to make the world a better place. This podcast covers mission and purposes along with the risks of associating yourself with a brand that some people cannot relate to all.... and why that is a good thing!
5 ways to create social good when you can't do your job
Whilst many communications workers have never been busier, we're in a time when others don't have the resources or have have even been furloughed during the COVID-19. John describes 5 things he feels all communicators can do to create good during this time.
How a local campaign film series got over 4 million views
John describes how Not in our community's short films went viral and held attention of young people to teach them about the risks of County Lines child criminal exploitation.
5 things we’ve learned about communications during the Covid-19 lockdown
Thanks to all of the amazing NHS, VCS and DIY communicators who are helping keep everyone safe and sane at this time!
Playing your part in a positive community
In another timely episode, we discuss why and how you can give back to your community.
If ever there was a time where we need a sense of belonging and can find purpose by acting in a way that helps others it is now. Fortunately, co-founder of HEY blogger Emma Palmer is a specialist at this very topic and has many practical tips to share.