38 episodes

Learn how to harness content marketing to win over your audience by joining Shereen in her independent studio in Dubai (metaphorically, through her weekly newsletter and podcast) as she dishes on her journey and insights into the creator economy.

Spark! with Shereen Shereen Abdulla

    • Business
    • 5.0 • 3 Ratings

Learn how to harness content marketing to win over your audience by joining Shereen in her independent studio in Dubai (metaphorically, through her weekly newsletter and podcast) as she dishes on her journey and insights into the creator economy.

    Short-form videos are long-term

    Short-form videos are long-term

    Did you know that about 50 million people consider themselves creators? In this episode, I cover the topic of social platforms battling it out to get creators creating their cooking, dancing, and even stock advice tips on their platform.
    I run through:
    TikTok,YouTube and Shorts,Short-form video consumption stats,What other platforms are doing to compete (the likes of Facebook, Instagram, Twitch, and so on).Want to read the episode instead? Access the show notes here, and subscribe to our newsletter whilst you're on our site.

    Feel like socializing? Connect with us on Instagram and Linkedin.

    Got something you'd like to discuss with us? Email us at hello@sparkwithshereen.com

    We’re a studio that produces original content & provides content-as-a-service.
    Podcasts hosted by @shereenabdulla.

    • 4 min
    Grab a coffee, kick back, and read a newsletter

    Grab a coffee, kick back, and read a newsletter

    In this episode, I cover the topic of newsletters being on-trend. In fact, many business-savvy writers and platform enablers are jumping on the opportunity!
    I run through:
    Facebook and Bulletin,Twitter and Revue,Substack and Letter,My latest podcast with Kef Connect on the topic of gaming,My latest podcast with akhbaraka on the topic of athleisurewear.Want to read the episode instead? Access the show notes here, and subscribe to our newsletter whilst you're on our site.

    Feel like socializing? Connect with us on Instagram and Linkedin.

    Got something you'd like to discuss with us? Email us at hello@sparkwithshereen.com

    We’re a studio that produces original content & provides content-as-a-service.
    Podcasts hosted by @shereenabdulla.

    • 3 min
    Can you make a living creating content?

    Can you make a living creating content?

    In this episode, we discuss the topic of content platforms being in a bit of a tiff over luring creators in. In addition to offering “winning” features and functionalities, another (and most obvious) incentive has proven to be good old cash *cha-ching*.

    In this episode we discuss:
    Platform incentives = payday (YouTube and Facebook vs. Patreon),Recurring payments from fans (features by Substack, Tumblr, Twitter, Apple Podcasts, Spotify, and Quora),Grants from Platforms,My latest podcast with Kef Connect on the topic of the tech startup scene in the Middle East.Want to read the episode instead? Access the show notes here, and subscribe to our newsletter whilst you're on our site.

    Feel like socializing? Connect with us on Instagram and Linkedin.

    Got something you'd like to discuss with us? Email us at hello@sparkwithshereen.com

    We’re a studio that produces original content & provides content-as-a-service.
    Podcasts hosted by @shereenabdulla.

    • 7 min
    Gen Z and the creator economy

    Gen Z and the creator economy

    In this episode we discuss the topic of the creator economy changing to target Gen Z on the baraka akhbaraka deep dive podcast.
    Want to read the episode instead? Access the show notes here, and subscribe to our newsletter whilst you're on our site.

    Feel like socializing? Connect with us on Instagram and Linkedin.

    Got something you'd like to discuss with us? Email us at hello@sparkwithshereen.com

    We’re a studio that produces original content & provides content-as-a-service.
    Podcasts hosted by @shereenabdulla.

    • 6 min
    Not all “audio” is equal, when it comes to content

    Not all “audio” is equal, when it comes to content

    In this episode we discuss:
    The topic of the retail and fashion industry changing to target Gen Z on the baraka akhbaraka deep dive podcast,Clubhouse's collaboration with TED podcasting network,Twitter's Spaces feature,Spotify's Green Room feature,Facebook's Live Audio Room feature,Discord's  Live Stages feature,#socialcommerce's billion dollar opportunity,TikTok and Shopify's recent partnership,My latest podcast hosting gig on Kef Connect on the topic of citizen journalism.Want to read the episode instead? Access the show notes here, and subscribe to our newsletter whilst you're on our site.

    Feel like socializing? Connect with us on Instagram and Linkedin.

    Got something you'd like to discuss with us? Email us at hello@sparkwithshereen.com

    We’re a studio that produces original content & provides content-as-a-service.
    Podcasts hosted by @shereenabdulla.

    • 5 min
    How big is the podcast industry and what about the content creation process?

    How big is the podcast industry and what about the content creation process?

    In this episode we discuss:
    The topic of the financial industry changing to target Gen Z on the baraka akhbaraka deep dive podcast,Our latest project: a motion graphics educational series about crypto,Spotify's Q2 2021 ad revenue growth,Substack's business move with Booksmart Studios,A content creation queue from NBA's new NBA Jams show with iHeart Media,The role of newsletters for podcasting a la WordPress, Tumblr, Automattic, and Pocket Casts,Netflix's publishing plans,My latest podcast hosting gig on Kef Connect on the topic of NFTs and crypto.Want to read the episode instead? Access the show notes here, and subscribe to our newsletter whilst you're on our site.

    Feel like socializing? Connect with us on Instagram and Linkedin.

    Got something you'd like to discuss with us? Email us at hello@sparkwithshereen.com

    We’re a studio that produces original content & provides content-as-a-service.
    Podcasts hosted by @shereenabdulla.

    • 6 min

Customer Reviews

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3 Ratings

3 Ratings

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